Are you a man, or are you, as the Burger King commercial from the 70s said, eating "chick food"? Reducing beef consumption is a non-negotiable for battling climate change, but we have strong social and cultural obstacles to overcome to do that. The connection between masculinity ???? and beef-eating ?? is one of them. "If you want to reduce emissions, it's all about the beef,” says Tim Searchinger, senior research scholar at Princeton University and technical director of the agriculture and forestry program at the World Resources Institute in this article from NPR. -- https://n.pr/3zkpymh There's a primal connection between men as hunters and the tearing of flesh on a plate. In fact, a study of U.S. government data of the diets of more than 10,000 Americans found that on a given day,??12% of Americans account for half of all beef consumption.??.?? That 12% was disproportionately men. While some American women also eat high amounts of beef, demographically, there's nothing that comes close to "being male" as a predictor of having a high-emissions diet. From macho-men male influencers who eat meat, more meat and nothing but meat, to vegan professional athletes and rock stars who speak out for the opposite in dietary practices, the social and cultural messaging spans the spectrum. #Foodservice and the wider #foodandbeverage industry have begun to respond. How does your product marketing address the consumer's deeper social and cultural motivations? While the latest short-term trends and hottest fads speak to operators and consumers for the moment, nothing replaces understanding pain points that have lasted for millennia. Not sure your messaging is hitting all the B2B marks? Reach out for more information from the experts -- [email protected].
ESA - Elohi Strategic Advisors的动态
最相关的动态
-
Lifestyle choices, health concerns and other demographic factors have been shaping demand in the meat industry like never before. SmartBrief takes a closer look at how meat producers are responding to the latest trends: https://brnw.ch/21wJu4q #ConsumerInsights #MeatIndustry
-
?? ???? ???????? ?????????????????????? ???????????????????? ???? ?????? ????? ???????? ?????? ???? ???????????????? ????????????????????'?? ???????????? ????????! ?? Ever wondered how meat consumption trends are shaping up in 2024? Our new blog, "Is Meat Consumption Increasing in the US? (2024 Update)," dives deep into this hot topic and unveils surprising insights that every industry professional and meat lover should know! ?? ??????? ???????????? ???????? ?????? ????????: 1. ???????????? ????????????: Despite growing trends in plant-based diets, meat consumption in the US has seen a noticeable uptick, driven by changing consumer preferences and economic factors. 2. ???????????? & ????????????????????????????: The blog explores the delicate balance between health considerations, environmental impact, and the persistent love for meat, highlighting how consumers are navigating these concerns. 3. ?????????????????????????? ????????????????: Discover how innovations in the meat processing industry are meeting increased demand while ensuring quality, safety, and efficiency. Don't miss out on these crucial insights that could shape your understanding of the meat industry in 2024! ?? ???????? ?????? ???????? ???????? ?????? ???? ???????????????? ????????????????????'?? ??????????????: https://lnkd.in/grkAw9ub ?? ???????? ?????? ????????????????????????: What are your thoughts on the current trends in meat consumption? Share your opinions and let’s discuss how these changes impact our industry and everyday lives. #MeatConsumption #FoodIndustry #TechInnovation #Sustainability #HealthTrends
Is Meat Consumption Increasing in the US? Insights for Meat Processors
https://www.carlisletechnology.com
-
Lifestyle choices, health concerns and other demographic factors have been shaping demand in the meat industry like never before. SmartBrief takes a closer look at how meat producers are responding to the latest trends: https://brnw.ch/21wJu4r #ConsumerInsights #MeatIndustry
How meat producers are meeting the shifting needs of today’s consumers - SmartBrief
smartbrief.com
-
Partner Learning Specialist at V-Label I Creative project leader advocating for veganism and Earth-friendly living
Really enjoyed this morning's read about Sonalie Figueiras' crystal ball predictions for food industry trends in 2024 on Green Queen Media. ?? Among the many insightful thoughts and predictions, the following stuck out to me in particular: ?? The "need to start building consumer-first foodtech brands rather than messiah-founder-looking-to-impress-VC brands", in order to create plant-based products that actually reach consumers. ? "More organized industry-wide action:?[...] the protein diversification space needs to get organized to fight misinformation, negative media narratives and lobby for better regulation." ? "Labelling transparency:?[...] consumers have access to more information about the foods they eat than ever before and will continue to demand more transparency from brands." The reason I was glad to read this is because it ties in with the mission V-Label has had since day one, and a cause I'm proud to be contributing to: making it easier for consumers to make conscious decisions in the grocery aisle. ?? Read the full article here, and share your thoughts, if you like: https://lnkd.in/daWHpwxf
Our 2024 Future Food Trend Predictions Are Here!
https://www.greenqueen.com.hk
-
https://lnkd.in/di2VtpBY ?? Artificial Meat Market Analysis Report (2023-2029) ???? Market Overview: ?? The Global #ArtificialMeatMarket, valued at USD 4.20 Bn in 2022, anticipates robust growth with a projected CAGR of 4.3% during the forecast period. Definition: ?? Artificial meat, also known as cultured or cell-based meat, is produced by cultivating animal tissue in a nutrient-rich environment. This innovative approach aims to replicate the nutritional profile of traditional meat without the need for traditional animal farming. ?? Health Conscious Consumer Shift: Changing consumer behavior towards health-conscious choices presents a significant growth opportunity. Rising health awareness and demand for clean meat contribute to market expansion. E-commerce and Convenience: The surge in demand for takeaway meals, busy lifestyles, and the ease of purchasing artificial meat products online contribute to market growth. #stellarmarketresearch #MarketAnalysis #ArtificialMeat #GlobalIndustry ????
-
-
?? The Impact of Our Food Choices on Land Use ?? Changing our Diets is not just about #ClimateChange but also about making sure that no one sleeps hungry. If we take action on our diets and the amount of food wasted, we can get the world out of hunger. As we strive for a more sustainable future, let's consider the profound impact our dietary choices have on our planet. Did you know? 1 hectare of land can nourish 50 vegetarians but only 2 carnivores. The stark contrast in land use between plant-based and meat-based diets is not just a statistic; it's a call to action for all of us concerned about sustainability and environmental conservation. To produce just 1 kilo of meat, we need the same amount of land required to cultivate 200 kilos of tomatoes, 160 kilos of potatoes, or 80 kilos of apples. This comparison starkly highlights the inefficiency of land use in meat production, emphasizing the urgent need for a shift towards more sustainable dietary choices. Data source - by Jeremy Rifkin in "La Troisième Révolution Industrielle" ("The Third Industrial Revolution") I asked #chatgpt4 to create an image and I told it that the text on the image it generated did not make sense. It lectured me - If you're planning to use the image in a LinkedIn post or another setting, consider focusing on the key message you want to convey and use the image as a visual aid to attract attention and spark interest. I am already surrendering to AI #HUMOUR #Sustainability #PlantBased #EnvironmentalConservation #FoodChoices #LandUse #PlantEat
-
-
Luxury Property Search | Over 20 years UHNW Client Relations | Entrepreneur | Everything in-between
A food megatrend is a major and enduring change in consumer behavior, preferences, or attitudes towards food consumption. Being knowledgeable about food megatrends allows the food and agriculture sector - as well as investors interested in it - to adjust to changing consumer preferences. This helps them stay competitive and sustainable in the constantly evolving food consumption market. Check out more:
Exploring Food Megatrends: Investment Opportunities Revealed
savills-share.com
-
Marketers often use these terms interchangeably: Need, Want, Demand. But they mean very different things. ? Needs are basic human requirements. They pre-exist. For example - We need food. ? Wants are shaped by society, culture, environment, and trends. For instance, we want organic food due to health and sustainability trends. ? Demand is Want for a specific product backed by the consumer’s ability to pay. Hence, not all Wants create Demand. For example - the need for organic food has created the demand for plant-based meat alternatives. However, the demand is high in high-income economies due to the higher ability to pay. Marketers cannot create a need. But they can leverage Wants to develop products that meet Needs and influence Demand. #basicprinciples?#makemarketinghuman?#ahamoments
-
?? "We need to eat as if it will save people, societies and the planet - because it will." A new policy brief released by the Food System Economics Commission (FSEC) reveals how patterns of how and where people meet and eat have evolved to provide fast, cheap food. Dietary change is crucial to reverse the global impact on health, longevity, and the environment. The report's modelling shows that fostering a healthy food environment is biophysically feasible on a global scale AND the most powerful strategy to improve human and planetary well-being. It highlights three key recommendations: ?? Incentives and regulations, like taxing unhealthy foods, reorienting subsidies and public food procurement and regulating front-of-package labelling. ?? Innovation by producers to offer consumers healthier choices with less salt, sugar and fat. ?? Investment in infrastructure to support innovation, market development and production of healthy food. You can read the key findings and recommendations in full here ?? https://lnkd.in/dA32ifui Thanks to our colleagues at EAT for bringing this important brief to our attention! ?? #FSEC #FutureOfFood #research IKEA Foundation The Rockefeller Foundation Wellcome Trust Food and Land Use Coalition (FOLU) PIK - Potsdam Institute for Climate Impact Research
-
In recent months, I've turned my focus towards the Food and Beverage industry, and I’m particularly intrigued by the unpredictable journey of plant based meats. FCA (Fonseca Chan + Associates) launched a few successful campaigns for OZO plant-based meats, only to witness the product and marketing team discontinued, it was quite eye opening. Below is some trend data that might help shed some light on the turbulence as covered by #thehustle. In 2022, a report from Boston Consulting Group suggested that plant-based meat is the most effective environmental investment. If you invest $1 trillion to reduce traditional meat consumption, it could: - Cut emissions three times more than investing in green cement technology. - Reduce emissions seven times more than building green structures. - Decrease emissions 11 times more than investing in zero-emission vehicles. This sounds like a simple solution: everyone eats a few meat-free burgers, and the planet has a better chance against climate change. But, there's a problem... Americans aren't on board. According to AgFunderNews, plant-based meat sales have declined significantly: - Sales of plant-based meats and seafood in the US fell 19% last year. - Only 15% of American households bought plant-based proteins in 2023, down 4% from the previous year. - And 51% of US adults have never tried plant-based meats. It's no surprise that the biggest names in the industry are struggling: - Beyond Meat’s market cap has dropped from over $12 billion in 2021 to below $500 million. - Impossible Foods’ internal stock price plummeted 89% from October 2021 to June 2023. New startups are also facing challenges, with funding for plant-based companies down 28% last year. So, what's next? Even with a global market for plant-based meat, seafood, eggs, and dairy reaching $29 billion in sales last year, convincing Americans to change is tough. The Good Food Institute says US consumers prefer traditional meats for their taste, affordability, protein content, accessibility, and ease of cooking. Maybe economic factors will force people to reconsider. Climate change could cause an annual loss of $38 trillion to the global economy by 2049. #ClimateChange #Sustainability #PlantBased #GoGreen #FCA https://media.hubspot.com
