Elliott Starr的动态

Cannes Lions has its own ‘walled garden’ – but is it a bug or a feature? In my final column covering this year’s festival, I ask why there is still a (very physical) disconnect between the creative and media industries here in Cannes - and why creativity isn't just a realm for the ‘big ideas’ visionaries. With even the Lions judges themselves saying that the standard of some entries “just wasn’t exceptional” and with creatively awarded ads now performing ‘average’ compared to previous years, do we need a rethink on what modern marketing creativity actually is? And is this a way to build a more joined up festival next year? Read my full column in the comments below, FREE TO READ today alongside my five daily travelogue?articles written on the ground in Cannes Lions 2024. Just login or create a free account for early bird access to all 6 articles. Thank you to... Hugh Stevens, LiveRamp, Orlando Wood, System1, Sir John Hegarty, The Garage Soho, Charlotte Rawlings, Campaign UK, Andrew Tindall, System1 ...for their input and/or inspiration in writing this article. Joseph Arthur Jyoti Rambhai Reem Makari Celine Yaseen Samantha Johnston Jess MacDermot #performancemarketing #canneslions #marketing #creativity

Did you know that last Cannes Lions International Festival of Creativity no one was awarded the 'Grand Prix for Good'? Indeed, it was the only category at Cannes not to have work deemed 'good' enough to win a Lion. We believe the industry can do better, and this year we aim to highlight some of the work that is trying to do 'good' with our 'Walk the Work: The Responsible Edit' tours. Spaces are filling up fast, so if you'd like to sign up to a tour, or indeed sit down and grab a coffee with Responsible Marketing Agency, please click on the link in the comments below. Alice Brady Aina Fuller #canneslions2024 #responsiblemarketing?#responsiblemedia?#sustainablemarketing

While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.

Along with the other 99.9% of people and brands in the marketing-advertising industry not represented at the event, the Cannes festival passed me by last week. Which is a shame, as I didn’t even get round to designing my annual t-shirt. So, it's a bit of an afterthought this year. Not my best work by some distance, a bit cliched and derivative, to be honest. However, this entry does give me a chance to reflect on my milestone 27th consecutive year not attending the festival. Which, given the number of categories and winners this year, you would think would be worthy of a metallic lion-shaped prize of some kind. While I have nothing against these or any other awards, what has bugged me for a number of years is how agency groups can spend millions of dollars on an elite party and entertainment schedule, go home with paid-for awards of various descriptions, making sure they have bought enough replica statues to display in global offices that had precisely nothing to do with the ‘winning work’, and then go back to HQ to issue directives to their regions and markets as to how many people they need cut in order to balance costs and deliver annual synergy targets. I never bought into the trickle down economics of these events. In my experience it is an event for the few, paid for by the many. Nothing ever trickled down to the people or the clients in most markets. No benefits, no rewards, no investment, just costs and redundancies, because those flights, hotel rooms, parties and award entries don't fund themselves. Of course this is just my experience, other experiences are equally valid, I am sure. Happy Monday. Peace??

The Croisette is calling, and soon the creative world will descend on the Riviera for the annual pilgrimage that is the Cannes Lions International Festival of Creativity. But with all the buzzwords, sponsored beaches and rosé-fueled networking, it's easy to lose sight of what really matters: standout creative work that delivers results and inspires. Whether you're attending the festival this year or, like me, back home watching the action from the virtual sidelines, I believe it's important to approach Cannes with intentionality. The week is noisy, and it's easy to get distracted. (IYKYK.) But this event is still about spotlighting the best creative output of the past year. At the end of the day, we ought to rise above the racket and focus on the work—work that pushes boundaries, sparks dialogue and connects with people on an emotional level. Of course, the top minds in the business will be there, and as always, I look forward to hearing what they've got to say. With all the conferences that have sprung up in our business, Cannes remains an unparalleled platform for addressing the most urgent issues facing marketing, media, tech and the culture. For one week every June, you can bet all eyes and ears are trained on this town. Cannes is ultimately what you take away from it. As for me, I plan to follow all the coverage I can devour and come away a little smarter and a whole lot more inspired. #CannesLions #Creativity #Innovation #Marketing #Advertising #Media #Tech #Inspiration #Impact

What were the biggest trends at Cannes Lions 2024? ?? I personally didn't attend this year’s festival but stumbled across a short article by Lou Paskalis that outline some interesting takeaways: ?? RMNs are booming: Retail Media Networks are capturing attention with premium experiences and first-party data. Demand set to outpace supply! ?? Publishers pivot: From content to commerce, publishers are now focusing on direct sales. (lower funnel) ?? Sustainability strides: New frameworks aim to reduce the industry's carbon footprint. At least a starting point... ?? Sports culture reigns: Stagwell’s "Sport Beach" underscored the power of sports in connecting with audiences. ?? News resilience: Despite challenges, quality journalism seeks sustainable ad support. And his last point that I 100% agree with: ? Serendipity wins: Cannes Lions' magic lies in unexpected, valuable encounters. If you were at Cannes Lions International Festival of Creativity this year, let me know if anything else stood out to you in the comments below (where I also placed a link to the article)! ?? #CannesLions #Advertising #DigitalMarketing #Sustainability #Innovation

? First Impressions at Cannes Lions International Festival of Creativity ? If this was your first or second time, please share your POV in the comments.? Attending the Cannes Lions International Festival of Creativity for the first time has been an incredible experience. This event, renowned as the largest annual advertising gathering, promised a wealth of insights and opportunities to network with the brightest minds in our industry. ?? However, amidst the excitement, I couldn't help but notice the overwhelming presence of celebrities. While it's exciting for some to see familiar faces, it often felt like the essence of the festival—creativity and industry insights—was overshadowed. The abundance of celebrity appearances seemed to shift the focus away from the core purpose: to learn, share, and grow as professionals in advertising. For many, that was why they were there, and to each their own. From this observation, and after reviewing the overwhelming amount of individual apps, programming emails, group chat recos, and LinkedIn posts I resolved to do the following: 1?? Prioritize panel discussions and workshops: Featuring industry leaders and experts who are known for providing actionable insights and thought-provoking discussions vs. outside-of-the-industry theory. 2?? Attend the more intimate networking events: Smaller, focused gatherings where I could connect more meaningfully without the distraction of celebrity fanfare. 3?? Navigated to talks that highlighted emerging or disruptive Talent: I love to hear from up-and-coming creatives whose fresh and atypical perspectives can inspire and invigorate the industry. ?? Cannes Lions has the potential to be a beacon of creativity and innovation, a place where industry professionals can come together to celebrate and advance the art of advertising, but you have to decide that is what you will get from the experience -- if that is what you want. ?? General industry PSA: Let’s bring back the essence of creativity over celebrity to marketing and advertising. #CannesLions #CannesxCulture #CreativityOverCelebrity #Advertising #Marketing #RandsRecap #Networking #IndustryInsights #FirstTimer #AdIndustry

Made my Cannes début ?? Attending?Cannes Lions?felt a bit like stepping into a parallel universe. One where climate change doesn’t exist, where ‘Amazon’ refers to the brand instead of the forest, and where watermelon isn’t the symbol of Palestinian liberation but the flavour of a mass-produced lipgloss. Cannes is the biggest advertising festival in the world; a shrine to an industry worth $733 billion. It’s a strange and discombobulating place to be an activist… but I believe that these are the spaces where we need to be showing up in numbers. If I only speak to rooms of people who nod along, I’m probably in an echo chamber. And we won’t solve this crisis from inside one. Advertising shapes what we think about; it decides what’s aspirational, and manufactures our desires. It compels our behaviour. I can’t help but imagine what it could look like as a force for good. If instead of propping up destructive industries like fossil fuels, aviation, fast fashion, or mass-produced meat and dairy, it promoted a regenerative economy, which put wellbeing and nature ahead of profit? If instead of allying itself with influencers promoting consumption, it allied itself with activists fighting for justice? I met so many incredible people this week who want to be part of solutions — and who have a critical role to play. The climate crisis is not a logistical challenge so much as a cultural one; it’s a story we’ve failed to tell. As I shared on the main stage, we urgently need communicators and creatives. We need folks with these skills to not only sound the alarm, but show that another world is possible. Recording coming soon ?? Huge thanks to Piotr Lewicz from Cannes Lions International Festival of Creativity for making it happen! And to Danielle Cottrell for getting me stage ready ?? . . . . . . . . . #climatecrisis?#climateaction?#cannes?#activism?#action?#speaker?#business?#sustainablebusiness?#climateanxiety?#leadership?#publicspeaking?#inspiration?#marketing #media #advertising

Awesome post. I'm taking the liberty of making an excerpt from the post, because it offers an almost tangible pathway to a new audience, as well as to a new context of logical and feasible actions. Congratulations Ms. Hogan. QUOTE: Cannes is the biggest advertising festival in the world. It’s a strange and discombobulating place to be an activist… but I believe that these are the spaces where we need to be showing up in numbers. If I only speak to rooms of people who nod along, I’m probably in an echo chamber. And we won’t solve this crisis from inside one. If instead of propping up destructive industries like fossil fuels, aviation, fast fashion, or mass-produced meat and dairy, it promoted a regenerative economy, which put wellbeing and nature ahead of profit? If instead of allying itself with influencers promoting consumption, it allied itself with activists fighting for justice? The climate crisis is not a logistical challenge so much as a cultural one; it’s a story we’ve failed to tell. As I shared on the main stage, we urgently need communicators and creatives. We need folks with these skills to not only sound the alarm, but show that another world is possible. UNQUOTE. In my humble opinion, she is 200% correct. One of the several great points within the text, it's about the approach to a new public and audience. Thank you, Ms. Hogan for offering great new lights to the playing field.

It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.