Interested to know how much research client-side teams are running in-house - vote below and let us know! ??
12 years experience in Data, Customer Insight, Market Research & Analytics Recruitment | Successfully Placed 500+ Professionals in 10 Countries ?? | Connect To Discuss New Opportunities/Hiring Needs ?? #MRX
? Question for client side insight teams ? There has been a steady increase in brands running their own research in-house. Accordingly to ESOMAR it varies slightly from region to region but roughly half of all research projects are now run internally. Speaking to agency directors and MDs, there definitely has been a shift in the types of briefs they're receiving. Then again, one huge FMCG brand told me 90% of research is outsourced to agencies. ??♂? Curious to know within my network, how this looks for different businesses and different sectors. So clientside insight teams, how much research are you running in-house? #MRX #Insight #CMI ENI – Elizabeth Norman International
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