Effie Worldwide的动态

Why is there a backlash against purpose-driven marketing? https://lnkd.in/gdXpFHrJ Research shows that when your brand aligns with a consumer’s values — when you have shared meaning — it can be the highest driver of brand loyalty.

The latest post on our Unzipped blog is all about the importance of 'blowing-up' your brand by investing in bold brand marketing Read it here now https://lnkd.in/e6kv86QU #Blog #BrandMarketing

Watch a Brand Manager turn chaos into campaigns where briefs are mysteries, deadlines are miracles, and vibes are the ultimate KPI. #BrandManagerLife #MarketingStruggles #CampaignChaos #CreativeSarcasm #VibeCheck #CaffeineAndCreativity #MarketingHumor #Plaxonian #Plaxonic

Sick of hearing about brand marketing? Tough! It matters to your success, even if you don't yet appreciate just how much, so I'm just gonna keep banging on about it endlessly ?? When you get your brand and performance marketing working together, "one hand washes the other" as they saying goes: The more people are aware of your brand, the more likely they are buy. The more they buy, the more they pay attention to your brand. The more attention they pay, the more likely they are to buy. Rinse and repeat.* If you're not investing in brand building, you're limiting the success you'll have with your other promotional marketing activities. Research by Les Binet and Peter Field for the IPA report 'The Long and Short Of It' suggests that integrating brand and activation campaigns can double efficiency. They also show big profit gains over the longer term when businesses invest in brand marketing, something they put down to the fact that brand campaigns foster a longer-lasting emotional response whereas performance/activation campaigns work because they trigger a rational response (short-term satisfaction of a want or need). Honestly, if you want your business to grow and thrive, you need to think about promoting your brand and not just your products/services. *It's the same for charities, just swap 'buy' to 'donate'

Exploring the Powerful Marketing Strategies Behind Iconic Brands ??? #MarketingStrategy #BrandPower #ConsumerConnection #Innovation #EmotionalBranding #CustomerExperience #ContentMarketing #Inspiration #BrandSuccess #GlobalBrands

In 2024, we see a shift towards sustainable innovation, inclusive communication, and strategic PR to foster trust. It involves balancing long term brand development with product marketing and short-term metrics. #marketing #digitalmarketing #marketingtrands

Think you know branding? Think again. ?? These 10 facts are what separates the good from the unforgettable. From the hidden psychology behind Coca-Cola’s iconic red to the insider facts driving today’s top brands ?? #BrandingSecrets #branding #branddesign #graphicdesign #marketing

A new generation, generating new. When two powerful brands unite, they create partnerships that inspire, innovate, and drive lasting impact. This is Generation 3 — setting the standard in partnership-driven brand marketing campaigns.

Swipe through this carousel for some ideas on how digital communication in branding can really make a mark, and learn how to turn that digital engagement into durable brand loyalty. Let's dive in!

Collaborating with a values aligned brand can be a powerful part of your marketing mix. Here we explore the benefits and the colourful brand collaboration between frank green and Kester Black #brandingbeforebreakfast #brandcollaboration #marketing