The WNBA has become an advertising MVP, giving media buyers slam-dunk opportunities to get eyeballs on their ads, smashing records for TV viewership ratings and ad effectiveness. Here’s what we’ve learned: ?? YoY, ad effectiveness was up 12% for the 2024 WNBA playoffs. ?? The 2024 WNBA Finals were the most viewed WNBA Finals in 25 years, up 115% from last year — and regular league play viewership saw a boost too, up 170% from 2023. ?? Call it the #CaitlinClark effect: Ads with WNBA players that aired during the WNBA 2024 regular season were over 2x as effective than those without them. Check out our blog for more insights on how the WNBA is delivering outsized ad engagement across a huge — and growing — audience. ?? https://lnkd.in/g6vCAjDa #WNBA #advertising #mediabuyers #adeffectiveness
EDO的动态
最相关的动态
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While streaming continues its meteoric rise, traditional TV remains a powerhouse for live sports advertising, consistently delivering superior ad impressions. The key isn't choosing between platforms - it's understanding how they complement each other. Take women's sports: The explosive growth in WNBA viewership across both traditional and digital channels in 2024 illustrates the power of an integrated approach. Advertisers who successfully unified their strategies across platforms saw significantly higher engagement rates and ROAS. The projected $1T+ global ad market in 2025 isn't just about growth - it's about sophistication. The winners will be those who master cross-channel optimization and understand that digital and linear aren't competitors - they're partners in delivering unprecedented reach. https://lnkd.in/e8dnmRnS
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Driving Growth through Strategic Partnerships | Identity, Audiences, Consumer Insights, & Measurement
As TV upfronts approach, buyers predict similar dynamics to last year with reductions in non-sports CPMs and increased focus on streaming and sports. With a growing inventory in streaming platforms and a shift towards more flexible ad buys, sports remain a key area due to their consistent draw and strong performance metrics. The overall strategy leans heavily on data-driven targeting and campaign effectiveness in an evolving media landscape. #B2CData #TargetedCampaigns #Data https://lnkd.in/gMgq5H3G
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With sports making up 19% of all national linear TV ad impressions in Q4 2023—the largest quarterly share iSpot has ever reported—now is the time to ensure your sports ad measurement is driving business results, especially with the NFL season kicking off. Download now: https://lnkd.in/eCj2m8hM Our Sports Ad Measurement Buyer’s Guide breaks down the key factors to consider when selecting the right sports ad measurement tool, assuring you get the most out of every ad dollar across linear TV, streaming, digital, social and out-of-home viewing. Download to access: ?? 9 non-negotiable capabilities for cross-platform sports ad measurement ?? Critical factors for optimizing the entire sports ad life cycle, from creative and audience to outcomes ? A checklist for evaluating holistic sports ad measurement tools
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In 2023, NFL games didn’t just win viewers—they owned them, claiming 93 of the top 100 most-watched U.S. broadcasts, up from 82 the year before. (per Nielsen) But here’s the question for marketers: Are you where the viewers are? ?? With more Americans than ever streaming live sports, CTV offers a powerful opportunity to build brand awareness in a way that traditional TV just can’t match. This isn’t a fit for every brand—it's a play for those ready to invest strategically. Why Choose CTV for Live Sports Advertising? ?? Targeted Reach & Accurate Attribution: Stop wasting ad dollars on broad audiences. CTV hones in on the right viewers and tracks their actions, both online and offline, so you know exactly what’s working. ?? Lower Barriers to Entry: While still a significant investment, CTV delivers more bang for your buck compared to traditional TV, offering access to premium live sports without the traditional TV price tag. ?? Higher Conversion Rates: For brands that fit, the real-time nature of live sports drives high engagement, turning brand awareness into actionable results. Don’t sit on the sidelines. Let’s discuss if CTV sports advertising is the right play for you. Strategus is here to help you make it happen. ?? #CTV #Advertising #NFLAdvertising #LiveSports
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Media & Entertainment Brand Partnerships Manager experienced in Sales, Account Management & Brand Strategy
Attn: Anyone in the sports and TV biz Check out our latest Sports Ad Measurement report #sports #sportsbiz #tv #adtech #ads
With sports making up 19% of all national linear TV ad impressions in Q4 2023—the largest quarterly share iSpot has ever reported—now is the time to ensure your sports ad measurement is driving business results, especially with the NFL season kicking off. Download now: https://lnkd.in/eCj2m8hM Our Sports Ad Measurement Buyer’s Guide breaks down the key factors to consider when selecting the right sports ad measurement tool, assuring you get the most out of every ad dollar across linear TV, streaming, digital, social and out-of-home viewing. Download to access: ?? 9 non-negotiable capabilities for cross-platform sports ad measurement ?? Critical factors for optimizing the entire sports ad life cycle, from creative and audience to outcomes ? A checklist for evaluating holistic sports ad measurement tools
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???? US agencies and marketers moved their ad budgets from traditional TV to Connected TV. What's more, the CTV market is growing fast - this year the US CTV market will grow almost 19% ?? ?? Reach your CTV target audience with our data. Choose from over 180 segments. Contact us and let's talk about our taxonomy: [email protected] #CTV #audiencedata #advertising #datataxonomy
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According to Pew, the number of Black eligible voters in the United States is projected to reach 34.4M this cycle. We have a timely new report out that focuses on the viewing habits of Black Americans- as part of our "Inclusive Screen Series." Key findings include: ?? 68% of Black CTV users prefer streaming free video content with ads, and 65% watch over 2+ hours of FAST content per week. This is 21% higher than the average CTV viewer. ?? 63% of Black CTV users find streaming TV ads to be more relevant than traditional TV ads, which is 30% higher than the total population. More highlights, and link to the full report below. ??
One of the benefits of CTV is that you don’t have to build a one size fits all ad campaign. ??Today we are launching the next iteration of our Diverse Voices initiative, the Inclusive Screen Series, which dives into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. ?? Our first report focuses on Black Americans unveiling that CTV offers brands a unique opportunity to connect with Black audiences in a personalized and impactful way. Some top findings include: ??Black Americans are Streaming: 93% of Black Americans have an internet-connected TV (CTV) ??Black CTV users are more likely to take action after seeing an ad, with nearly half visiting a website, 29% purchasing a product and 24% visiting a store. ??The TV Home Screen as the leading source for content recommendations, with 44% of Black American viewers preferring it. This is followed closely by app homepages (41%), recommendations from friends and family (37%), and social media (33%). These insights emphasize the unique opportunities within CTV for brands to engage authentically with Black audiences. With Black Americans' economic power projected to reach $1.7 trillion by 2030, intentional inclusive advertising is more crucial than ever before. Check out the report for more insights on how to connect with Black audiences in CTV: https://hubs.ly/Q02Lb1f10
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Ever feel lost in a sea of acronyms like OOH, DOOH, CTV, SEM, OTT? ?? You're not alone! Navigating the advertising landscape can be confusing, but our team of media professionals at Verde Outdoor is here to help. We specialize in: ?? OOH (Out-Of-Home) - Captivating billboard campaigns that drive results. ?? CTV (Connected TV) - Reaching audiences on their favorite streaming platforms. ?? SEM (Search Engine Marketing) - Boosting your visibility on search engines. ?? OTT (Over-The-Top) - Engaging viewers beyond traditional TV. Let us guide you through the complexities and create a powerful media strategy tailored to your business. Read more about how our expertise can turn those acronyms into actions that deliver real results: https://lnkd.in/g-jy-F4c
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One of the benefits of CTV is that you don’t have to build a one size fits all ad campaign. ??Today we are launching the next iteration of our Diverse Voices initiative, the Inclusive Screen Series, which dives into the streaming behaviors of Black, Hispanic and Asian CTV audiences and how their preferences differ from the general population. ?? Our first report focuses on Black Americans unveiling that CTV offers brands a unique opportunity to connect with Black audiences in a personalized and impactful way. Some top findings include: ??Black Americans are Streaming: 93% of Black Americans have an internet-connected TV (CTV) ??Black CTV users are more likely to take action after seeing an ad, with nearly half visiting a website, 29% purchasing a product and 24% visiting a store. ??The TV Home Screen as the leading source for content recommendations, with 44% of Black American viewers preferring it. This is followed closely by app homepages (41%), recommendations from friends and family (37%), and social media (33%). These insights emphasize the unique opportunities within CTV for brands to engage authentically with Black audiences. With Black Americans' economic power projected to reach $1.7 trillion by 2030, intentional inclusive advertising is more crucial than ever before. Check out the report for more insights on how to connect with Black audiences in CTV: https://hubs.ly/Q02Lb1f10
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