Edmunds的动态

In an article I wrote for Bettors Insider at the beginning of 2024,I mentioned some trends I thought would occur in the next 12-18 months. After seeing some of the recent news from the Gaming World,I decided to weigh in on some of those developments with a mid year perspective. PENN Entertainment, Inc & Ticketmaster, MGM Resorts International & Playtech,Fanatics & National Hockey League (NHL) made collaborative ventures to expand their market shares. While the moves ranged from adding options to spending complimentary points to live stream of casino games,this is an indication of one of the trends I predicted. While gaming is still a revenue generated, it is trying to stay relative by reimaging the product. Economic indicators of high interest rates and increased consumer spending make the partnerships appealing. With the stock prices of the aforementioned companies are trending up,there is a measure of optimism. While sports betting is bringing Generation Z,the casino games that appeal to Generation X do not. I see other gaming operators attempting to emulate the trend of combining with companies whose strategies align. I see more social influencers being utilized and less celebrity marketing. As the best owner of all the companies I worked for taught me,you can’t be afraid to try new stuff. Keisha A. McKinnor Michael Lyle Jr. Chantelle Parker April Augustine Tory Key Cheryl Duhon, MBA Oliver Bartlett Dante Gregory Jennifer Arapoff ANAI GRAVES Kyle Wachtel Kimberly Palter Andy Coffaro Brandt Iden Sabrina Pinto Trent Berg Wendy Hamilton Roxanne Wright Torri LaSmith Michael Mastrangelo, MSHRD, SHRM-CP Darien Davenport Lamarr Mitchell Thomas Gable Jay Kornegay David Isaacson Jonathan Michaels Ben Fawkes Follow me on Twitter,Instagram and TikTok. Read more of my work here on LinkedIn & my blog,https://lnkd.in/duU2A8cp #gaming #casino #media #sportsbetting #marketing #business

As if Caitlin Clark needed any more fanfare, the Unrivaled Basketball League seems dead set on bringing her into their 3-on-3 fold, pulling out all the stops (and possibly even raiding a vault or two). After roping in not one but two of Clark’s closest pals, Lexie Hull and Kate Martin, the upstart league now sits with one tantalizing roster spot left—cue the suspense music. The latest carrot dangled by Unrivaled’s founders, Breanna Stewart and Napheesa Collier, is Hull, Clark’s Fever teammate and close friend, who they announced as the 29th player for the league’s January 2025 debut. Joining her is Kate Martin, another Clark confidante and former Iowa teammate who’s apparently willing to stake her reputation on a half-court circus show. If that wasn’t enough, the two recently reunited with their Hawkeyes squad, fueling every Clark fan’s dream (or conspiracy) that the “last spot” in Unrivaled has her name on it. And who could blame Unrivaled for keeping one spot suspiciously open? The league has already leveled up its anticipation game to near-supernatural levels, teasing out Clark’s potential arrival with a series of posts that suggest a marketing masterclass—or sheer desperation. Offering her what’s been dubbed a “Messi-like deal” of over $1 million plus revenue-sharing isn’t just a serious flex; it’s practically a blaring siren saying, “Caitlin, we need you!” Clark, meanwhile, might be the busiest woman in sports endorsements, thanks to deals with everyone from Nike to Gatorade to State Farm. She’s not exactly struggling for cash or attention, yet the idea of reuniting with Hull and Martin in a year-round, home-turf league might just add the perfect touch of camaraderie (and cash) to tilt the scales. The Fever guard, known for her long-range shots and even longer list of NIL deals, remains publicly tight-lipped on the matter. But Unrivaled, clever as ever, is savoring the ambiguity, encouraging fans to speculate wildly on social media, perhaps hoping that the FOMO generated by all the buzz will prove too strong for Clark to resist. After all, why settle for WNBA stardom alone when you could rule over a new basketball kingdom with your besties by your side? And it’s not just about friendship or nostalgia—it’s about the chance for Clark to step into a league offering players a slice of equity, promising not just a paycheck but a piece of the future, a move that might just be visionary enough to get her signature. As the hype grows louder, we’re all left wondering: Is Caitlin Clark ready to take her place as Unrivaled’s 30th? Or will this tantalizing spot remain a dangling carrot as we await her decision? Either way, Unrivaled has definitely given basketball fans everywhere something to chew on. Original Source...https://lnkd.in/gy_TvFZH #CaitlinClark #sportsnews #WNBA #womenbasketball

FOOD FOR THOUGHT: With rising #media costs and CMOs finding it tougher to drive return-on-investment with the big net of spending into the media waters in hopes of catching customers, it’s time that some of those brands look to cohorts. Are Major League Baseball ? fans an option? Read on to find out if #MLB is right for your brand. #adagency #creativeagency #mediaagency #sportsmarketing #sponsorships

Hey there, sports fans! It's nearly time for the biggest event in the a?d?v?e?r?t?i?s?i?n?g? sporting industry - The Super Bowl! While out in Nashville last year, the TREC team and I got to experience a real life American football game, over at the nearby Nissan stadium. Between the multitude of breaks in play, and the seemingly excessive amount of gear (why do they need so much clobber, surely a gumshield will suffice??!), I can't say I'm a huuuge fan. But with teasers coming out for just the ads, and all the media buzz around certain players, there's something that'll get everyone's attention come Sunday evening: ?? Will anyone beat Ri Ri's $5.6 million, 3 second product placement? ?? Will Travis get down on one knee if the Chiefs win? ?? And will we see Victoria Beckham finally "be honest"? I probably won't stay up to catch these moments live, but my Monday morning scroll is bound to be interesting. Forgot the match outcome, I'm hyped to see which brands will dominate the meme game on their socials, as well as who'll be the first to post about it on LinkedIn. Because, as a marketer, that shlt is MY Super Bowl! Who's looking forward to Super Sunday then? #socialmediamarketing #marketing #superbowl24

Lay’s teams up with soccer legends David Beckham and Thierry Henry, surprising 75,000 fans in the epic comeback of ‘No Lay’s, No Game.’ Let us know your thoughts ?? ? Follow?Bee Social?For more insightful posts. #BeeSocial?#MarketingAgency?#Creative?#Advertising?#Marketing?#Ads?#CreativeAdvertising?#Football #Soccer #Lays

It's officially NFL season! If you are a business owner, or decision-maker for your company, let me help you connect your BRAND with FANS through FOX40's coverage of the NFL on FOX. *Plus: This year, we have Super Bowl LIX! Let's Go! #NFL #NFLonFOX #SuperBowl #FOX40 #SacramentoStocktonModesto #Football #Marketing #Advertising

Baseball and more specifically #MLB has always been a hard pill to swallow for the many clients we've pitched it to over the years. Whether prior bad experiences, just plainly not seeing the value of the deal or our over-enthusiasm selling it in ?? it always felt like a drag. With live sports getting the bulk of tune-in and engagement we've helped our clients unlock efficient and effective sport or sport adjacent opportunities on a local and national level. Tapping into Baseball or sports in general doesn't require your whole marketing budget. What it does require is identifying the right audience, setting the right KPI and bringing the right messaging. Curious to hear your strategies on tapping into Baseball / other sports fans for your brands! #swingbatterbatter

https://lnkd.in/gr_Ccxb2 "Twenty-one years ago, the NFL would not allow Super Bowl ads from the Las Vegas Convention and Visitors Authority because it didn’t want even a whiff of gambli... Twenty-one years ago, the National Football League would not allow Super Bowl ads from the Las Vegas Convention and Visitors Authority because it didn’t want even a whiff of gambling associated with the sport. On Sunday, the NFL will hold its first Super Bowl in Las Vegas, a city built on gambling. Even in 2003, gambling was as much a part of the NFL as tailgating, helmets and shoulder pads. Fans have been making bets on football since it was a semi-pro sport a century ago, when it was garnering far less attention than horse racing or boxing. And with the wagering on football came a boost in visibility and, indirectly, revenue."