Many industrial manufacturers see membership in trade associations as an obligation. They join to check the box, but they're too busy to get too involved. Maybe they attend an annual meeting. They may leverage membership to exhibit in the industry trade show. And perhaps they pull some of the industry data and research. In other words, they're generally passive participants. But is that enough? The answer depends. Maybe it is. But maybe they don't realize the full range of services and potential of their membership. Unlocking that value requires active engagement. And that's a commitment of time - which nobody has enough of. In this recent episode of the Industrial Growth Institute Podcast, Stephen T. Sears, CEO and Executive Director of the EIFS Industry Members Association (EIMA) joined host Ed Marsh ???? to discuss industrial trade associations from an insider perspective. Stephen offers a variety of insights on how members can leverage association memberships for maximum value. https://hubs.ly/Q0367V3F0
