Seeing more video in mega menus lately ?? Saloni takes the "model walks in shot" trend from PLPs into its desktop menu ???? (it's hard to see but there are collection links in the bottom right of each tile) Do you mega menu videos will trend in 2025 ? #ecommerce #shopify #merchandising #UXdesign
To answer to the question: I really hope no! UI issues a part, those video have to be downloaded at the loading time and it could have negative impacts on the first phase of the page rendering (LCP, FCP, INP...). Loading them at the mouse hover event wouldn't safe and users could see flickering or blank spaces because of the downloading timings... The skeleton in this case is a must-have but not a solution.
They can work on the contrast of those menu links but it’s a cool concept
I’d be curious how much of their traffic is desktop. Looking at our Yottaa community benchmark data (Apparel companies) for last 30 days mobile traffic is 71.85%, increasing to 74.85% in last 5 days.
Growth Marketing & Technology Partner to Modern Commerce Brands | Senior Product Manager @ VaynerCommerce
3 个月Alejandra Martinez