Dynamic SEO的动态

Transcript

If you follow the world of SEO, you may have heard the term ET or EAT. This term stands for expertise, experience, authority and trust and it is an important guiding principle for great SEO content and strategy. The goal of EAT is to improve the credibility and trust of your business or website in the eyes of potential customers, readers. And Google as well. Most practices that fall under the rubric of ink are already components of good SEO strategy. But framing EAT in this context can help you think about how to structure your online presence. Now, there is no official Google score for eight, at least according to them. However, there are many best practices that are ranking factors and also contribute conceptually to your. Theoretical EAT Score. While the concept of EAT has been important to Google for a long time, it's becoming even more important now with the glut of AI content that's hitting the web. Some common best practices include very robust author profiles, language in your content that demonstrates you know what it is you're talking about, using good references and getting strong. Back links back to your website. Now when it comes to a local business website, some of this stuff can be tricky because most of the service focused web pages on your site are not authored by a specific person and function more as landing pages for that service as opposed to an authoritative article on a certain topic. With that said, there are some things that have come up in the SEO world that are recommended best practices. Four year service pages to boost its theoretical heat score. Here are a few tips we implement with our local business clients to help them go after these signals. The first tip is to add text reviews to your service web pages from customers who use that particular service. Many website builders have a widget that allows you to showcase a customer review in a very. Visually attractive way on your website. Be sure to use actual customer reviews when doing this, including the name of the customer that gave you that review. Now you wanna avoid directly copying pasting reviews that were left on another platform like Google My Business or Yelp because using the text from those reviews is technically a copyright infringement. In a pinch, you can also copy and modify the text. Views from those platforms so that they essentially say the same thing but aren't a direct copy paste. Another great element for this is a review aggregator widget. These are widgets that you can place on your website that actually pull the reviews from the review platforms like Google Business or Yelp and showcase them, but allow you to click those reviews and take you back to those websites. Which avoids the issue of copyright infringement and is also a great way to automate the process of showcasing your latest reviews directly on your website. One great option for this is Bright Locals Review Widget Generator which can showcase reviews from a ton of different platforms and you can actually select which ones you want to showcase. The next tip for boosting the eat of your service pages is to add videos to those. Pages. These can be videos with somebody from your company discussing the service you provide, or testimonial videos from customers who use that service. This is a great way to come off as more authentic to your customers and also show Google that you're providing a rich multimedia experience on your web page that can help boost your rankings as well. The next tip is to build consistent citations on relevant third party listing. Dates for your industry. Sites such as Yelp, Better Business Bureau or Chamber of Commerce websites that require you to register and verify your business are great ways to get link signals and citation signals that boost your website and business presence on Google Search and can also drive traffic from those listings back to your website and bring those customers to your well designed and optimized. Service Pages The final tip for this video is to build robust About Us and Author pages for anyone associated with your business that will be published on the website. The About Us page is a great way to showcase more about your business and add copywriting that signals your businesses expertise and industry leadership with your blog posts, making sure the authors are real people from your organization. Including a profile photo and social media links is probably the best way to add that eat signal and help improve the performance of those blog posts on search results. Now the bottom line with improving your Escore is that there is no single metric. Instead, think of it from the eyes of a savvy customer. What would you want to see on a business website that would help you build confidence? That they are the right option and can provide the service that you need. If the work you're doing on your website meets that expectation for a customer, it's a good route to improve that each score. Which again, is not technically a thing, but is something that Google has continued telling everyone. You need to be emphasizing this on your website if you want to rank better now. Have you been taking steps? To improve your websites expertise, experience, authority and trust, let me know in the comments. And if you want to kick start your local SEO, be sure to download my free SEO guide from the link in my bio.