Customer Experience starts with the right baseline! A successful Voice of the Customer (VoC) program isn't just about gathering feedback. It’s about setting the right foundation to drive meaningful action. By defining success from the start and gathering the right data, businesses can make informed decisions that drive continuous improvement and build a truly customer-centric culture. In her latest blog, Lorraine Schumacher explores why establishing this baseline is essential for CX success and how organizations can ensure their VoC strategy delivers real impact. Read Lorraine’s insights here ??: https://bit.ly/3RaZqPP #CustomerExperience #VoC #ThoughtLeadership #CXStrategy #Dropthought