Drop & Hook的动态

How Old Spice Went from Fading to Fresh with a Bold Marketing Pivot. In the early 2000s, Old Spice was struggling to stay relevant with a younger audience. They needed something fresh, something unexpected. And boy, did they deliver. Enter: "The Man Your Man Could Smell Like.” This campaign was a game-changer. With humor, charm, and a touch of the bizarre, Old Spice managed to not only capture attention but also go viral—before "going viral" was even a thing. The results? Old Spice saw a 107% increase in sales just a month after the campaign launched. The takeaway? Don’t be afraid to pivot, especially when things aren’t working. Sometimes, all it takes is a bold move to completely change the game. #MarketingStrategy #Branding #OldSpice #CreativeMarketing #BoldMoves

How to be a basic Millennial in 5 easy steps: Step 1: Wake up and immediately check your phone for validation. Step 2: Head to Panera for their new "Millennial Meal" because apparently, we're a monolith. Step 3: Order avocado toast, because it's not like we can afford houses anyway. Step 4: Pair it with iced coffee, because hot drinks are so last generation. Step 5: Use the code "AVOTOAST" to feel like you're winning at life, even though you're just falling for targeted marketing. Bonus step: Complain about how Panera removed their highly caffeinated drinks, because how else are we supposed to stay woke?

Why we’re obsessed with brat girl summer, or at least the marketing behind developing a viral consumer trend?? (and for our keen-eyed viewers, yes, we’ve changed our logo over to join in on the fun??) #bratgirlsummer #marketingtrend #marketingagency #digitalmarketingagency

?? ?? Just Stumbled Upon a Classic: The Old Spice Transformation Crikey, I just came across the Old Spice ad, "The Man Your Man Could Smell Like," and it's an absolute ripper! Remember when Old Spice was just that musky scent hangin’ around in your granddad’s dunny? Well, hold onto your hats (literally), because this 75-year-old brand pulled off one of the most bonkers marketing pivots in history! ?? Meet "The Man Your Man Could Smell Like" – a campaign that flipped the world of body wash advertising on its head and made us all rethink our life choices. (Link to the ad: https://lnkd.in/gGXvBeXs) ?? The Secret Sauce: Target audience switcheroo: From grandpas to young blokes AND their partners Humor that’s more addictive than your morning brew Social media engagement that made everyone feel like a VIP ?? The Results: ? 107% increase in body wash sales ? 2700% increase in Twitter followers ? 800% surge in Facebook engagement ? 40 million video views in the first week ?? The Mic Drop Moment: Old Spice didn’t just sell body wash; they bottled charisma and sprayed it all over the internet. They proved that with the right mix of creativity, humor, and a sprinkle of absurdity, even your granddad’s brand can become the coolest kid on the block. ?? The Business Lesson: Innovation isn’t always about the product. Sometimes, it’s about how you present it. Old Spice didn’t change their formula; they changed our perception. And that, mates, is how you turn a commodity into a cultural phenomenon. So, next time you’re brainstorming your marketing strategy, ask yourself: "What would Old Spice do?" Just maybe leave the horse out of it. ?? #MarketingGenius #BrandTransformation #OldSpice #ViralMarketing What do you reckon about this legendary campaign? Drop your thoughts in the comments!

Do you ever scroll through a brand's feed and just feel like, "Okay, they?get it"? ??? Drop your fave brand feeds in the comments! ???? #MarketingTips #FeedGoals #BrandVibes #GenZMarketing

Shock factor marketing isn't about fear; it's about evoking deep emotions and grabbing attention. ??? Craft awe-inspiring moments that resonate and leave a lasting impression. https://a.co/d/3GTvo1Z

This holiday season, let’s take a step back from the crazy consumerism. It’s so easy to get caught up in the flashy ads and feel-good stories that are really just trying to sell us something. Be aware of the manipulative marketing tactics that prey on our emotions and make us think we need more than we do. Good marketing during the holidays should be about honesty and offering real value. Let’s focus on supporting brands that get it and prioritize meaningful experiences over impractical stuff. Here’s to a season of intention and authenticity! #InformedConsumer #HolidayMindfulness #ConsciousConsumer #IntegrityInMarketing #marketing

Good marketing is like salt. Just as salt subtly enhances the flavours of a dish without drawing attention to itself, effective marketing quietly elevates a brand, leaving a lasting impression on consumers. You might not notice it directly, but its impact is unmistakable. Here are few brands you should follow when it comes to creative Marketing kudos to their marketing team P.S. Take a pinch of inspiration from these brands and season your marketing strategy with creativity to leave a lasting flavour on your audience! #MarketingInspiration #CreativeMarketing #BrandGoals #MarketingTips #InnovativeMarketing #BrandSuccess #MarketingStrategy #InspiringBrands

The Power of Nostalgia in Marketing (Ever wondered why it works so well?) Nostalgia creates a bridge to happier times, a powerful emotion you can harness. ? Use nostalgic elements in your campaigns to evoke emotions and drive consumer decisions. ?? Think retro packaging or throwback Thursday posts. How do you use nostalgia in your marketing efforts? ?? Feel free to repost this for more insights!

?? Liquid Death shows us how to standout in saturated beverages market with their genius marketing approach! Here are some of their unique tactics: ?? Bold, Edgy Branding: Their cans look more like craft beers, instantly catching the eye and appealing to a young, rebellious crowd. ?? Viral Marketing Magic: From the "Death to Plastic" campaign to their hilarious and shocking ads, Liquid Death knows how to capture attention and make sustainability cool. ?? Engaged Community: They don’t just have customers; they have a fan base. By encouraging user-generated content and reposting fan creations, they’ve built a loyal following. ?? Star Power: Partnering with celebrities who embody their bold image helps them reach wider audiences and adds a layer of credibility. ?? Epic Content: High-quality, entertaining videos and posts that often go viral ensure they remain top of mind. Liquid Death is not just selling water; they’re selling a lifestyle. #socialmediamarketing #socialmedia #branding #brandbuilding #organiccontent #marketing