Candela Mamajuana的动态

It's crazy to think about: until 2016, rum was more popular than tequila, mezcal, and even American whiskey (bourbon, etc.) in the US. It was the go-to drink for many. But then, something shifted. While other categories embraced innovation and introduced exciting, lifestyle-driven brands like 818, Casamigos, Cincoro, and countless others, the rum category remained largely stagnant. These new brands brought storytelling, celebrity endorsements, and a fresh, aspirational appeal that resonated with a new generation of drinkers. I visit dozens of liquor stores every month, and when I walk by the rum aisle, it's always the same story. The shelves are filled with the same legacy brands that have been around for decades, offering little to capture the attention of today's consumers. The rum category is ripe for disruption. There's an opportunity to inject new energy into this beloved spirit with the contemporary cool factor that resonates with today’s drinkers. Now, there are a few brands that are doing great work here. I personally love both the liquid and branding of (alphabetically): 1. Candela Mamajuana (obviously) 2. Coconut Cartel 3. Eminente 4. La Hechicera - Fine Aged Rum from Colombia 5. Licorera Cihuatán 6. Ron Colon Salvadore?o 7. SelvaRey Rum As you can see, there is still way more room to grow! Did I miss any cool brands? ???? #rum #spirits #cpg Source: Distilled Spirits Council of the United States, Latinometrics