In a recent interview with Fox Business, our CEO Mike Novy highlights how 818 Tequila continues to grow relative to the category in today's market. He credits our brand’s ongoing success to a strategic price adjustment, international expansion, a strong brand strategy, and Kendall’s entrepreneurial spirit and dedication. While consumer excitement and demand for our tequila has been strong from the start, Mike notes how our initial price point limited accessibility for some of our core consumers. After receiving this feedback, we adjusted our price last year to better meet consumer needs, and our company has since seen significant growth in both volume and dollars sales versus the category. You can watch the full interview here: https://lnkd.in/eEEsBDkC
Great interview, Mike!
Great job Mike!
Arte Visual ? Marketing
2 个月We are thrilled here in Chile, waiting for that expansion??