818 Spirits的动态

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In a recent interview with Fox Business, our CEO Mike Novy highlights how 818 Tequila continues to grow relative to the category in today's market. He credits our brand’s ongoing success to a strategic price adjustment, international expansion, a strong brand strategy, and Kendall’s entrepreneurial spirit and dedication. While consumer excitement and demand for our tequila has been strong from the start, Mike notes how our initial price point limited accessibility for some of our core consumers. After receiving this feedback, we adjusted our price last year to better meet consumer needs, and our company has since seen significant growth in both volume and dollars sales versus the category. You can watch the full interview here: https://lnkd.in/eEEsBDkC

Consumers loved everything about 818, but needed more accessibility: Calabasas Beverage Company CEO | Fox Business Video

Consumers loved everything about 818, but needed more accessibility: Calabasas Beverage Company CEO | Fox Business Video

foxbusiness.com

Vicente Aránguiz León

Arte Visual ? Marketing

2 个月

We are thrilled here in Chile, waiting for that expansion??

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Dave Yan González

Tequila Stylist - 818 Tequila

2 个月

Great interview, Mike!

Steven Calabro

Creator of Bartending Bootcamp, The Spirits Guide, and Masters of Mixology. Technical advisor, Media Development, AI Researcher.

2 个月

Great job Mike!

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