Innovator’s method consists of four steps to solve high-uncertainty problems and turn insight into a successful innovation: Step 1?? Insight: savor surprises. Leverage the behaviors identified in our earlier book, The Innovator’s DNA— questioning, observing, networking, and experimenting—to search broadly for insights about problems worth solving. Step 2?? Problem: discover the job-to-be-done. Rather than starting with solutions, start by exploring the customers’ need or problem—the functional, social, and emotional job-to-be-done—to be sure you’re going after a problem worth solving. Step 3?? Solution: prototype the minimum awesome product. Instead of developing full-scale products, leverage theoretical and virtual prototypes of multiple solution dimensions. Then iterate on each solution to develop a minimum viable prototype and eventually a minimum awesome product. Step 4?? Business model: validate the go-to-market strategy. Once you’ve nailed the solution, you’re ready to validate the other components of the business model, including the pricing strategy, the customer acquisition strategy, and the cost structure strategy. #innovation
Great share, Dr Mohammed.
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7 个月This was really helpful Dr.Mohammed, the innovator DNA sounds like a great book ????