PPC advertising is one of the fastest ways to drive traffic to your eCommerce store, but many brands struggle to turn those clicks into actual sales. A common mistake? Treating PPC as just another expense rather than an investment in high-intent buyers who are actively searching for products like yours. Without the right strategy, it’s easy to burn through ad spend without seeing a return. To get the most out of your campaigns, focus on: ? Targeting the right audience – Avoid broad targeting. Use specific keyword segments, retargeting, and shopping ads to reach people ready to buy. ? Optimizing landing pages – Sending ad traffic to your homepage? That’s a missed opportunity. Dedicated product or category pages convert better because they match search intent. ? Aligning PPC with SEO – A well-optimized site with strong SEO lowers ad costs and improves Quality Scores, making your campaigns more effective over time. ? Analyzing and adjusting – PPC isn’t “set it and forget it.” Regular performance tracking and bid adjustments mean you maximize return on ad spend (ROAS). Smart PPC strategies drive traffic and revenue. How have you optimized your PPC campaigns for better results? Read the full post (linked in the comments below)
https://dogandrooster.com/blogs/the-role-of-ppc-for-ecommerce-sites