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So, here it is—my first post about dashboards!
One of the biggest projects I’ve led at mint., and honestly, it was SO worth it. When I think about other agencies still relying on static PowerPoints with substandard visuals, I start to feel dizzy for them. ??
In digital marketing, a well-built performance dashboard is more than just a collection of metrics—it’s a real-time pulse check for your business. It should be tailored to the specific needs and contain valuable insights for whoever’s looking at it:
? The CEO needs a high-level overview of ad spend and net sales? ?
? The marketing specialist wants to see performance per ad creative? ?
? The eCommerce expert is looking for insights on product pairings and overall LTV? ?
I’ve seen my fair share of dashboards. Here’s what separates the great ones from the rest:
1. Clarity: No clutter—just the data that matters. It should tell a story at a glance.
2. Customization: Every business is unique, with specific goals and challenges. The dashboard should be tailored to this specific reality.
3. Real-time Insights: No more waiting for reports. At mint., we use Looker Studio and connect assets with Funnel to access up-to-date data, anytime, anywhere.
4. Actionable Metrics: Tracking the right metrics allows for faster decision-making and greater agility.
The power of a performance dashboard lies in its ability to turn raw data into actionable insights that drive growth. ??
How do you visualize performance data in your business?
PS: We’ve started to offer dedicated dashboard services at mint. Not the focus of this post, but feel free to reach out if you’re interested.
#DataDriven #DigitalMarketing #LookerStudio
