Digital Crafters Lab的动态

Marketing is a game of experimentation. ?? What works today might not work tomorrow. Strategies that succeed for one brand might not yield the same results for another. That’s the beauty—and the challenge—of marketing. ?? ? Test. Analyze. Optimize. Repeat. ? From A/B testing creatives to trying new ad platforms, the secret lies in embracing the unknown and learning from every campaign—whether it soars or stumbles. The more we test, the closer we get to uncovering the magic formula that drives growth. So, don’t fear failure; use it as a stepping stone to success. ?? Let’s keep experimenting and pushing boundaries—because great marketing is born from bold ideas and continuous trials. #MarketingStrategy #TestAndLearn #GrowthMindset #DigitalMarketing #InnovationInMarketing

Learnings from Drift, a Salesloft company category creation journey ?? 1?? Building a brand synonymous with innovation From day one, Drift focused on creating entirely new categories: - Conversational Marketing; - Conversational Sales; - Revenue Acceleration. This allowed them to differentiate in a competitive SaaS landscape and own the narrative around these innovations. 2?? Creative marketing that stood out Drift went beyond traditional strategies. Think LinkedIn takeovers, billboards, wrapped trains, and even writing a book to solidify their leadership in their categories. These efforts helped them capture mindshare at scale. 3?? Riding the wave of industry trends Every category Drift launched aligned with a significant shift in the market, from chatbot adoption to the rise of RevOps. Their timing ensured relevance and widespread adoption. Learn more about how Drift created a category in the full case study (link in the first comment).

In 2025, #marketers are facing new technology, new consumer habits and preferences, and a constantly shifting landscape...which is something I think everyone says every year. #Marketing, especially #digitalmarketing is always changing so new year or not the takeaways here still stand: ?????? Stay agile ?? Scale strategy ?? Stay updated on new platforms https://lnkd.in/eT6WZBxQ

The game is on, and I’ve kept my promise: an extra 30% in revenue within just one month. ?? Here’s the kicker: This brand never even touched $4k before. And now? They’ve just shattered that ceiling! Why? Because email is the secret weapon. While others focus on social media trends and endless content, I zeroed in on crafting targeted, compelling emails that convert. ?? Here’s what we did: Segmented Audiences: We reached the right people at the right time. Compelling Copy: Every word designed to spark curiosity and drive action. Automation Flows: Set it and forget it—while the money rolls in! This isn’t luck; it’s strategy. If your brand isn’t leveraging email, you’re leaving money on the table. Ready to take your revenue to the next level? Let’s chat!

Let me ask you something: When was the last time a brand truly connected with you? ?? Like, gave you that “Wow, they get me!” feeling? ?? Now flip that question. When was the last time your brand made someone feel that way? ?? For me, that’s what marketing is all about. Not algorithms ??, not shiny buzzwords ?, and definitely not chasing vanity metrics ??. It’s about building real connections that lead to real growth ??. As a Digital + Product Marketer, I’ve learned one thing over and over: people don’t buy products—they buy stories ??, trust ??, and results ??. Here’s how I like to make that happen: 1?? Start with the audience. Understand their struggles, their wins, their “why.” Everything else flows from there. ?? 2?? Create moments that stick. Whether it’s a clever campaign ?? or an honest message ??, it’s about making people feel seen. ?? 3?? Measure, adapt, and repeat. If it’s not delivering results, it’s not working. Full stop. ?? And guess what? When you do this right, marketing stops feeling like “marketing.” It becomes an experience—one that people want to be part of. ?? So here’s my challenge for you: How can your brand make someone say, “Wow, they get me”? ?? #FeelTheWow #StoriesThatSell #EmotionsOverAlgorithms

An insightful read on the strategic decision-making process between free and paid features. When gating or un-gating features, a thorough analysis is key. Product Managers should assess new features based on their impact on retention, virality, paid use cases, and whether they are commodities or innovations shaping the product. Elena argues that locking innovative features behind a paywall may weaken the free offering, impacting market perception. Freemium models play a crucial role in defining a product's brand. What framework do you use to navigate these decisions? Read more about this perspective here: https://lnkd.in/gyQuWgQz

In 2025, it's time to let go of outdated marketing trends. Here's what we're saying goodbye to in the new year. ?? Short-Term Thinking ?? Focusing only on short-term goals like immediate sales, rather than building long-term holistic strategy. One-Size-Fits-All Email Campaigns ?? Email campaigns that don’t segment or personalize the audience will result in lower engagement. Underestimating the Power of Customer Reviews ?? Not leveraging reviews and testimonials effectively can lead to missed opportunities. Lack of Authentic Storytelling ?? Brands without a clear, authentic story struggle to connect with their audience on a deeper level. Failing to Invest in Customer Retention ?? Focusing only on acquiring new customers while ignoring retention strategies can hurt long-term growth.

As a marketing enthusiast, I have often thought, What can we do differently? . Adapting to change is essential in our line of work. Understanding the pulse of our target audience, their changing behaviors, preferences and needs, holds the key. Here are three tips from my marketing journey: 1/ Think out of the box and innovate continuously. 2/ Communication should be clear and connect emotionally. 3/ Understand your audience and personalize to engage them better. By embracing change and continuous learning, we can stay ahead in the game. Remember, we are marketers, we are molders of desire. We have the power to shift market trends. So let's use it responsibly and creatively!

?? Discover Pooch and Mutt's Formula for Success! ?? In our latest report, we delve into how Pooch and Mutt skyrocketed their marketing performance: 1?? Increased investment in impressions-led channels like TikTok ?? 2?? Diversified Meta strategy with higher funnel consideration ?? 3?? Focused efforts on Meta Advantage+ for better results ?? Want to learn how these strategies can work for you? ?? Download the full report now and transform your marketing approach! ?? https://hubs.ly/Q02yRW740

?? Rise and Shine, Marketers! ?? Good morning, fellow marketing mavens! As the sun rises on a new day, let's harness the power of strategy, creativity, and innovation to make today a marketing masterpiece! ??? Just like crafting a successful campaign, let's start our day with a clear objective in mind. Set your goals high, define your target audience (your tasks for the day!), and tailor your approach to captivate and engage. Remember, every interaction is an opportunity to create a lasting impression! ???? As we sip our morning brew (fuel for the marketing mind!), let's brainstorm fresh ideas, analyze data to uncover insights, and collaborate with our team to bring our vision to life. Embrace challenges as opportunities for growth and innovation. Today, let's be disruptors, trendsetters, and game-changers in our field! ???? So, let's seize the day with confidence, creativity, and a sprinkle of marketing magic! Together, let's make today not just another day, but a marketing masterpiece that sets the standard for excellence. Here's to a productive and inspiring day ahead! ??? #MorningMarketing #Innovation #Creativity #Productivity