??As the holiday season approaches, gift card sales are set to soar, but so is gift card fraud—a threat that cost Americans an estimated $228 million in 2023. With 8 billion gift cards produced annually, fraudsters find loopholes, leaving retailers liable and consumers frustrated. The numbers are alarming: 1 in 4 U.S. adults has experienced gift card fraud. ?? The Problem: Organized criminals can easily tamper with gift cards by recording the card numbers and PINs, waiting for activation, and draining the balance before the legitimate user can redeem it. Traditional security measures (like packaging or stickers) have proven inadequate, leading to widespread consumer distrust. ??The Solution? A Game-Changer. Enter Digimarc’s tamper-proof digital watermarks—the same technology that protects currency can now secure gift cards. By embedding digital watermarks, we can secure PINs, remove barcodes, and protect?human- and machine-readable data. This advanced approach prevents fraud at both activation and redemption, restoring confidence in the multi-billion-dollar gift card industry. Retailers: It’s time to secure your gift cards like you do cash and credit cards. Protect your customers and your brand from the growing wave of gift card fraud. #GiftCardSecurity #RetailTech #FraudPrevention #DigitalWatermarks #HolidaySeason?Riley McCormack Ken Sickles Tony Rodriguez Jennah Jevning Caroline McCarthy Tom Benton Jesimy Jenkins
The industry needs this technology Digimarc! I hope every brand and retailer reads this post!
Sales TA and GTM expert
6 天前Let's go Digimarc! Every Xmas myself and kids get hacked!