Digiday的动态

This latest upfront cycle?served as “a reset year” for streaming ad pricing, UM Worldwide’s chief investment officer Marcy Greenberger said on the Digiday Podcast. Listen to the full episode here ?? https://lnkd.in/eUxHgvYJ

A key focus for Pfizer’s strategy is improving the company’s content supply chain, according to Bill Worple, Pfizer’s vp of customer engagement platforms and technology. Along with helping with content creation and editing, generative AI also helps with fact-checking and legal reviews — something that’s especially important with highly regulated industries like pharmaceutical marketing. #ai #generativeai

When was the last time you came across an online banner ad that wasn’t clickable? The same future could await interactive ads on streaming services, with QR codes and shoppable formats becoming ubiquitous add-ons to the standard mid-roll spot. Emphasis on “could.” “I see these eventually becoming a fixture in media plans. I feel like this is an evolution that has been enabled by streaming that is going to set streaming apart in some ways from linear TV in terms of capabilities and maybe even [key performance indicators],” said Shasta Cafarelli, svp of media investment at Tinuiti.

The fall conference season in New York City is underway, and hot on the heels of Advertising Week came Prebid Summit, a one-day gathering where independent ad tech players shared their thoughts on the day’s pressing issues: change, change and more change. The connective tissue in almost every conversation (both public and private) was grappling with the policy whims of Big Tech players. Every member of this cohort is responding to growing demands for privacy — either that or they are using it as a foil to conceal their monopolistic desires, depending on whom you speak to — and their subsequent actions have the power to upend strategies that have been years and millions of dollars in the making. Look at the chaos caused by Google’s recent U-turn on cookie deprecation within its dominant Chrome browser. For some, similar eruptions are to follow. #adtech #PrebidSummit Story by Ronan Shields

In our The Evolution & Challenges of Diversity, Equity, and Inclusion session, Antoinette S. chats with Janis Middleton of 22Squared & Trade School and Reshma Karnik of BarkleyOKRP about why brands are in a difficult position, as well as how DEI strategies can inform an organization’s business goals. #digidaymediabuying

In our Unlocking Retail Media’s Power Carefully session, Michael Burgi chats with Kristi Argyilan of Albertsons Media Collective and Aisha Khan of GroupM. #digidaymediabuying

In our Balancing Performance and Branding for Clients session, Marty Swant chats with Will Ferguson of Tag and Jeff Ratner of Quigley-Simpson. #digidaymediabuying

The WNBA (Women's National Basketball Association)’s 2024 season may be coming to a close, but the league’s breakthrough year will have a lasting commercial impact. It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble Inc., over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. #WNBA #advertising In this piece by Sam Bradley, we speak to Andreas Osbar, Colie Edison, Ant Firth-Clark of M&C Saatchi Sport & Entertainment London, and Maria Marino.

The Fall 2024 Digiday Media Buying Summit kicked off on Tuesday in Palm Springs, Calif., with a leading independent media agency CEO heralding the need for reintegration across many facets of the industry, followed by some guidance on how to better understand CMOs, to a serious discussion on the challenges for advertisers during these last three weeks before the most important presidential election of our lifetime. The fact is, reintegration is happening across so many parts of the industry, as media options proliferate and creative abilities enable the matching of more personalized content to those options. But re-integration also comes in the form of brand and performance media working more effectively together rather than separately. #mediabuying Story by Michael Burgi and Marty Swant