Diane Anselmo的动态

I have been in this industry for more than 6 years and would agree to the three steps. Client Relationship: - Building a friendly relationship is crucial. - Ensures clients feel comfortable sharing their expectations and required changes. - Requires consistent and open communication. Client Retention Challenge: - The key challenge in retention is the team's approach. - Treating the client as a friend and person first is essential. - Lack of this approach significantly increases the risk of losing the client.

When results fall short, what you say to your client can make all the difference. Here’s how we turned a tough conversation into a long-term relationship. A few months ago, we launched a campaign that was carefully planned and executed. But despite our best efforts, the numbers didn’t hit the expected benchmarks. Conversions were lower than projected, and the client’s concern was palpable. At this point, we had two options: stay silent and hope for a quick turnaround—or lean into transparent communication. We chose the latter. Here’s what we did: 1?? Acknowledged the reality: We proactively reached out, explaining the current performance and the possible reasons behind it. 2?? Provided clarity: We shared insights from the data—what was working, what wasn’t, and external factors impacting results. 3?? Presented a solution: Rather than dwelling on the challenges, we discussed specific optimization strategies, from audience segmentation to creative iterations. 4?? Listened and aligned: The client had valuable input about their audience and priorities. By involving them, we aligned our roadmap with their vision. The result? Instead of losing trust, the client appreciated our honesty and partnership. They stayed with us, and within weeks, the campaign rebounded—delivering stronger results than we initially projected. This experience reinforced a key truth: clients value results, but they value clarity and trust even more. Here are three tips for effective client communication: ?? Be proactive, not reactive: Don’t wait for clients to ask—update them regularly, especially when performance dips. ?? Speak their language: Simplify complex metrics into actionable insights tied to their goals. ?? Collaborate, don’t just report: Invite their feedback and involve them in the process. This builds ownership and trust. At the end of the day, it’s not just about the numbers—it’s about the relationships we build through honest and meaningful conversations. How do you navigate client communication during challenging campaigns? Share your approach below!

I don't become a bestie of my clients, but most of them end up with a long-term relationship. You know, I‘m not a social butterfly. Nor am I the one who hangs out with a different friend every weekend. But I value relationships a lot, be it professional or personal. Most of my ‘personal’ clients (not that of my agency) choose not to terminate their association with me because: 1?? We have deep conversations at least once a month. This is crucial for me to extract content ideas from them. In the process, I become their trusted friend, guide, and active listener. ? Have a 1:1 open conversation with your clients at least once a month. 2?? In the era of automating even crucial business communications, I make an effort to personalize the communication. No doubt, automation makes your life easier. However, a personalized approach for even a simple message sent to the client will strengthen the relationship. ? Don’t hesitate to personalize DM/mail conversations with your clients. Retaining clients for many years is hard for many. But it's easy with a small shift in your approach towards clients. Instead of one-time associations, improve client experience for better client retention. p.s. Here is me on a call when my client revealed that she got proposed by my other client. (Client A referred me to Client B) p.p.s. Apart from signing up clients for my agency (managed by my team), I offer premium services where I directly manage the client. If interested in availing of my premium services, DM ‘RISE’. #storytelling #personalbranding #linkedingrowth

Nurturing Client Relationships: Insights from My Journey.? In my journey as a Social Media Manager, I've learned that fostering genuine connections with clients goes beyond delivering results, it's about understanding their goals and challenges. Here are key principles that have shaped my approach: -Listening with Intent: Taking the time to truly listen allows me to grasp not just the what, but the why behind my client's goals. It's about understanding their brand ethos and aspirations on a deeper level. -Open Communication: Transparent conversations are the bedrock of trust. I prioritize clear, open dialogue to ensure my clients are always in the loop, whether it's discussing strategy adjustments or celebrating wins. -Crafting Bespoke Strategies: No two clients are alike. I thrive on tailoring strategies that resonate with their unique voice and resonate with their target audience. It's the personal touch that sets us apart. -Anticipating Needs: Proactivity is key. By staying one step ahead and proposing innovative solutions, I show my dedication to driving meaningful growth and success for my clients. -Data-Driven Insights: Metrics aren't just numbers, they're stories waiting to be told. I leverage analytics to not only track performance but to uncover actionable insights that refine our approach and deliver tangible results. -Adding Value Beyond Service: Beyond managing campaigns, I strive to be a trusted advisor. Offering strategic counsel and industry perspectives, I aim to empower my clients to make informed decisions that propel their business forward. These principles have been instrumental in cultivating lasting partnerships and achieving shared successes. Let's connect if you're seeking a dedicated partner who is committed to your growth and success! ?? #SocialMediaManager #ClientRelationships #PersonalDevelopment #BusinessSucess

Who doesn't love a good relationship? In my latest blog post, I share my top strategies for mastering client-agency relationships and why building trust and clear communication are key to success (and happiness!) ?? Think of a time you faced a challenge balancing client expectations with internal team needs. How did you handle it? https://lnkd.in/g3reA23A Contact [email protected] if you or your team needs help mastering this skill! #MarketingConsultant #RelationshipBuilding

Looking to create meaningful client connections? ?? Prioritize open, consistent communication to build trust and nurture long-lasting relationships. What's the next move? Dive in: https://hubs.ly/Q02DWn6X0 Uncover the secret to effortless client communication and strengthen your business relationships. Read, engage, share, and elevate your client communication strategy today! ?? #ClientCommunication #RelationshipBuilding #BusinessGrowth

?? From First Meeting to Forever: Building Lasting Relationships ?? One of the most rewarding parts of my marketing journey has been building strong, lasting relationships with clients. Here’s a bit about how I’ve managed to get clients to consistently support me and my business: 1. Deliver Consistent Value: ?? I always aim to deliver more than expected. Whether it’s through timely campaigns or exceeding KPIs, I make sure my clients see the value in our partnership every step of the way. 2. Communicate Openly and Honestly: ?? Transparency is non-negotiable. I keep my clients in the loop, sharing both the wins and the challenges. This open communication builds trust and fosters a stronger relationship. 3. Understand Their Needs: ?? I really dive into understanding my clients’ goals and pain points. By tailoring my services to meet their specific needs, I show them that I’m genuinely invested in their success. 4. Be Proactive: ?? I always try to anticipate my clients’ needs and offer solutions before they even realize they need them. This proactive approach shows my commitment and establishes me as a reliable partner. 5. Show Appreciation: ?? A simple thank you can go a long way. I make it a point to show genuine appreciation for their business and loyalty. It’s the little things that reinforce our relationship. 6. Provide Exceptional Support: ?? Being there for my clients whenever they need me has been crucial. Whether it’s a quick response to an email or a last-minute campaign tweak, I make sure they know I’ve got their back. Building and maintaining strong client relationships has been key to my long-term success. By consistently delivering value, communicating openly, and showing appreciation, I’ve been able to ensure my clients will always have my back. #ClientRelationships #CustomerLoyalty #BusinessGrowth #MarketingInsights #ClientSupport #management #marketing #creativity

5 Client management lessons I live by 1. Communication is ALWAYS the key No matter how great your strategy is, if your client fails to understand the WHY behind your actions, it won’t matter. Don’t use technical words, simplify it. Instead of, “We optimized audience targeting”, say “We focused your budget on users most likely to convert.” 2. Set expectations early on and often A successful campaign starts with clear boundaries and realistic goals. Use a kickoff call to align timelines, deliverables, and metrics for success. Always follow it up with an email summary to ensure nothing gets missed. 3. Transparency builds trust Never sugarcoat anything. If a campaign isn’t performing well, own it. BUT figure out why and find solutions for it before communicating with the client. 4. Under-promise, over-deliver It’s tempting to promise the moon to secure a client, but delivering consistent, exceptional results will always win in the long run. Commit to an ROI estimate and deliver 20% more than expected. Let your results do the talking. 5. Build a relationship, not just a transaction Clients are humans, not projects. A little rapport goes a long way. ___________________ Enjoy this? ?? Repost it to your network and follow Kartik Ahuja for more.

Want to build a loyal client base? Honest communication is key. In our latest article, we dive into the power of transparency in client relationships and share tips for creating authentic, lasting connections. Discover best practices and common pitfalls to avoid. Read more — click the link below. #ClientLoyalty #Communication #SocialMediaMarketing #DigitalMarketing #SDMMarketing

Want to build a loyal client base? Honest communication is key. In our latest article, we dive into the power of transparency in client relationships and share tips for creating authentic, lasting connections. Discover best practices and common pitfalls to avoid. Read more — click the link below. #ClientLoyalty #Communication #SocialMediaMarketing #DigitalMarketing #SDMMarketing