DNY的动态

Accurate data is crucial for effective diversity initiatives, especially in today's digital age - according to reports, over 14% think their organization's DEI programs are advanced. So, in 2024, using data-driven DEI strategies could give companies the details they need to make better decisions and create a consistent employee experience. Join PRSA Pittsburgh on May 15 as we bring together the city's top cultural influencers to discuss the importance of 'Prioritized Data in DEI Campaigns'. #DEI #paneldiscussion #pittsburghevent #diversityandinclusion #dataforDEI #PRSAPittsburgh #publicrelations #PR

In the new episode of Champions of Performance Marketing, Maria Cherniukh from ADXAD Network is sharing her tips for new affiliates starting out. She emphasizes the importance of market analysis, staying updated on trends, and running extensive tests to find your niche and ideal traffic sources. Check out the entire interview by checking the link in the comments below??

Today's athletic director MUST be a marketer. And any great marketer knows the importance of "telling your story." In business, successful brands craft a narrative that reflects their product, values, and connects emotionally with their audience. The same applies to high school athletics. Why is this so important? Today, anyone with a phone has a voice. If you don’t actively shape the message around your program, someone else will. And that message may not be so pretty (or accurate). I work with thousands of ADs across the country. The VAST majority of them do incredible work - as do their coaches. But, that's not always the narrative. In our click-bait & highly politicized culture - it's often the one negative story that becomes the story. Controlling the narrative isn’t about manipulating the truth. It’s about showcasing what makes your program unique and deserving of attention. It's pulling the curtains back on all the amazing work you are doing - and that your community is likely not aware of. Are your athletes engaged in community service? Is there a senior breaking records or showing exceptional leadership? Did a program overcome obstacles to have a successful season? These stories are what make your program stand out. They drown out the negative with the positive - helping build trust and shape positive public perception over time. Colin Fegeley (North Carolina AD of the Year & former President of the North Carolina AD Association) does a fantastic job of telling the story of his athletic department at Green Level High School. He was recently featured on ADInsider's Digital Marketing Series because of the success of his monthly athletic department newsletter: Swamp Stories. Check him out in the clip below, talking about the importance of telling your program's story. And for the ADs out there: watch the full episode to learn a ton more about the "how"(link to watch is in the comments). Lots of practical info that you can take and apply at your program. Every AD in the country needs to hear this message! ? ? ?

Watch my coauthor Aimee Huff’s brilliant 10-minute summary of our research on how social media influencers curate consumption ideologies, specifically in the context of “gunfluencers” on Instagram. This would be a great resource for a class on consumer culture, social media marketing, influencer marketing, consumer psychology, consumer sociology, political marketing, etc. Our article, “Curating a consumption ideology: Platformization and gun influencers on Instagram,” is published in Marketing Theory, here: https://lnkd.in/dE3F5hMQ

We asked Tasha Antwi how can Black content creators get in front of the brands they love, and how can brands connect with the creators shaping culture? Her advice is a game-changer for both sides. ??? Whether you’re a creator or a brand, this clip has the insights you need to build authentic, impactful partnerships. Join the BdigitalUK community today for resources, training and advice to help advance your career as a Black Digital Marketer. #BlackCreatives #DigitalMarketing #BlackHistoryMonth #BrandStrategy #ContentCreators #DigitalMarketing #CreatorTips #BDigitalBHM

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/3TbzKmM #Insights #Media #MediaIndustry #MediaRights

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/4axBq1j #Insights #Media #MediaIndustry #MediaRights

Do you ever wonder if you're contacting your audience too often and coming off as annoying? According to the following piece, it takes about 20 interactions before someone actually makes a purchase. This doesn't mean you should ignore the possibility of being annoying, as that will never benefit you. However, persistence and providing meaningful information can help you cut through the noise and connect with your audience. #audienceengagement #persistence #marketingtips

I was quoted in The Ankler today, addressing the future of sports media rights and the challenges facing Regional Sports Networks. My partner, Robert Darwell, also shared his insights on the increasing globalization of sports content and dealmaking. Sheppard Mullin Richter & Hampton LLP #SportsLaw #SportsBusiness

? ?? SBP is back from a wedding hiatus, and we're talking Major League Baseball (MLB) and a major revenue hurdle -- local media rights -- that can be addressed with a new take on a familiar model -- the bundle. ?? While the league is enjoying a renaissance thanks to rule changes and a greater emphasis on its stars (highest attendance in seven years and attendance grew in back-to-back years for the first time since 2011), there is much uncertainty with nearly a third of the league over what it will do with its local media rights next year now that Diamond Sports Group (DSG) has informed 11 of the clubs it will not renew their contracts next year. ?? This matters because local revenue represents nearly a quarter of MLB team revenues. There is already a large revenue disparity between the big and small market clubs, and the league’s lack of a true salary cap means there is a sharp divide between clubs that can contend and clubs that cannot. Further revenue hits could lead to this fragmentation increasing and even create a more existential divide within the league. ??? Clubs have a choice to make on where they go next. Four potential scenarios: 1. Renegotiate with DSG at a significantly reduced rate 2. Build something new alone or with other in-market teams 3. Let MLB step in and handle it at the league level 4. Move more of the games into a national package It’s understood that no solution will likely make up the revenue from the legacy RSN system, but the larger challenge is that each option has a series of major risks for both the club and league. ?? In my opinion, the best solution on the table is a combination of scenarios 3 and 4 — partnering with a streaming bundle like ESPN or Amazon. Both entities are looking for additional content to add to their platforms, and they have specifically voiced interest in this area before. The league/clubs win for the following reasons: - It stabilizes over a third of the league by going through one partner and puts them on somewhat equal footing revenue-wise - It achieves the emphasized national strategy by allowing more people all over the country to get access to more games - It provides a more enticing package to the fans who are more likely to pay for a bundled offering instead of a 1:1, which would hopefully boost the overall user base compared to the Frankenstein RSN model that the teams are limping along with. - Bonus: It also doesn’t hurt that since there are two streaming bundle contenders (maybe three if you count Apple, but they’re the outsider here), which helps in negotiations. No other league has undergone more transformation on the field in the last few years to try to secure its future than the MLB. Now, it’s time for it to step up in the boardroom and do the same. Interested in learning more? Check out the full article below ?? https://lnkd.in/gZVnXEVn