Destination Innovate的动态

Collaboration is key in the tourism industry! ?? As I’ve been working on content for the upcoming VisitBN Visitor Guide, one thing has become clear: visitor retention is everything. We don’t just want our guests to stay for a single night or just "drive through", we want them to return, again and again. That’s why collaboration with local businesses, attractions, and community partners is so important. Together, we can create a great experience that keep visitors coming back to the Bloomington-Normal area. From amazing accommodations and niche markets to standout local events, The Bloomington-Normal area is crafting a place where people don’t just visit—they keep coming back. The Bloomington-Normal area rocks! Tourism rocks! #TourismIndustry #Collaboration #VisitorRetention #VisitBN #DestinationMarketing

Do you know how to create events with a true sense of place, personality, and purpose? According to industry research, 75% of travelers seek authentic experiences that are representative of the local culture. At the same time, 40% don’t know how or where to find tours and activities that give back to the community. Meeting planners can help fill the gap. Produced in partnership with the Arizona Office of Tourism, here are 7 ideas that will help you inspire attendees with: - An authentic connection to the community and its history - Exploration of and appreciation for the beauty of nature - Meaningful engagement with Indigenous groups - Interactive experiences with local artists Discover strategies to set your attendees on the path to genuine exploration, both in the Grand Canyon State and beyond — and watch a video with breathtaking highlights from some of the destination’s top attractions. In partnership with the Arizona Office of Tourism https://hubs.li/Q02wm6CX0

Did you know that tourism is often referred to as the "invisible industry"? Many of us might not recognize the profound impact it has on local economies, especially if we’re not in a Vegas or Orlando. Here's a fresh perspective: ?? Tourism Improvement Districts (TIDs) are revolutionizing how regions promote themselves. Our TID is the first in the Commonwealth and funds marketing efforts through a small 2% fee paid by hotel guests. ?? Key Benefits: -Year-Round Advertising: Richmond Region Tourism launched 14 new marketing campaigns last year thanks to TID resources. -Incentives for Events: 56 incentives approved last year resulted in around 140,000 room nights, bringing vital business to our area. -Support for Local Businesses: Tourists aren’t just filling hotel rooms; they're dining at local restaurants, shopping, and visiting museums. ?? The pandemic highlighted just how crucial tourism is. Without visitors, many local businesses struggle to survive. #Tourism #LocalEconomy #CommunityImpact #EconomicDevelopment #RVA #RVASmallBusinessShow #RVASmallBusinessNetwork Katherine O'Donnell, CDME | Cory Mosley, CSP?

??? HipTraveler from A to Z ? discover how your #Destination can: ? Enhance visitor experiences and increase #TourismRevenue ? Boost #VisitorEngagement and attraction strategies ? Amplify your #DestinationMarketing impact ? Transform tourism growth and #VisitorSatisfaction ? Drive #SustainableTourism and visitor retention ? Maximize #Tourism outreach and effectiveness It’s info-packed with videos that you’ll find super interesting. Don't forget to download the presentation so you can watch all the videos and share! ?? Follow HipTraveler for updates

“We’re getting a lot of people wanting to avoid the Venices, Romes, Florences,” said Tom Jenkins, CEO of the European Tourism Organisation. Yet, I receive most requests for events in Italy’s famous art cities. Standing by my company’s mission and vision, I explain to potential clients the benefits of planning events sustainably in secondary destinations: 1. Preservation of iconic cities. By choosing lesser-known destinations, we help reduce the strain on over-touristed cities. This helps ensure their historical and cultural sites are preserved for future generations. 2. Economic boost for local communities. Hosting events in smaller towns or rural areas drives economic growth in those communities. It provides opportunities for local businesses to thrive and promotes regional development. 3. Unique experiences for event attendees. Offbeat destinations often offer surprising landscapes and experiences that mainstream locations cannot, leading to a more memorable and enriching experience for attendees. Exploring and investing in off-the-beaten-path locations is not just a trend but a responsible choice. Let’s lead the way in making sustainable event planning the new norm! -- What are your thoughts about overtourism in art cities? Would you be willing to plan your event somewhere off the beaten path? #EventDestinations #ResponsibleTravel #Sustainability

?? Exciting News! My latest publication, “The Impact of Behavioral Commitment and Community Commitment on Tourist Loyalty Toward a Festival”, is now live! ?? In this study, I explore how different types of commitment—behavioral and community—affect tourist loyalty, specifically in the context of festivals. As the tourism and events industry continues to evolve, understanding the factors that drive loyalty is crucial for organizers looking to build long-term engagement and success. I delve into how a deeper connection with the festival community, along with consistent behavior patterns, can significantly influence a tourist’s return intentions and overall satisfaction. ???? I hope this research contributes to a better understanding of the dynamics behind tourist loyalty, and provides actionable insights for festival organizers and industry stakeholders. Feel free to check it out and share your thoughts! ?? https://lnkd.in/gAPk7YR5 #TourismResearch #FestivalLoyalty #TouristBehavior #EventManagement #CommunityEngagement #TourismIndustry

I scheduled this post for this morning and Linkedin lost it ?? I keep having issues with scheduled posts!! But that's a story for another day (and post). Will and I are at the Land Leisure & Tourism Show in the Birmingham NEC today. We are talking about all things websites, performance marketing and how to increase bookings and revenue with the attendees!! I also spoke on the "25 Must-Haves For Leisure and Tourism Websites?In 2025" (I will speak about this in tomorrow's post!). #event #digitalmarketing

For those of you engaged in Place Management and tourism, join Sheona Southern, GC Insight's Director of Destination, as she shares insight on what makes a great destination and how policy may impact visitor levies and tourism - and other topical issues related to destinations. This masterclass is hosted by Locus and will be held online on November 13. Register information can be found below ? #placemanagement #tourism #locusmasterclass

Growth Animals Marketing | B Corp is hosting a webinar on Thursday 4 July at 10am! In just 45 minutes, they'll share practical advice and actionable ideas to strengthen your tourism brand and boost your business, drawing from decades of experience in building, promoting, and growing brands. ? See below on how to register ? #webinar #brand #marketing