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Discover how to shift from traditional sales to a buyer-centric, data-driven model on the latest episode of the OnBase Podcast! ??? Host Chris Moody chats with Scott C. Clark about transforming B2B sales by aligning with buyer expectations, leveraging data, and driving engagement. ??“Buyers expect to be taught, to learn something, and to gain knowledge in their decision-making process—not to be told what to do.”- Scott C. Clark Ready to rethink your sales approach? ?? Listen now: https://bit.ly/4fYwuVJ #OnBasePodcast

Kirubakaran Selvam

FOUNDER at EDI |?? Market Research Expert | ?? Master of Data Analysis | ?? Lead Generation Guru | ?? Driving Strategic Growth | ?? Passionate About Data

5 天前

This sounds like an amazing episode! ?? Shifting to a buyer-centric model is essential in today’s market. I'm excited to hear insights on how market research and data collection can enhance email marketing and lead generation strategies. Can’t wait to apply these concepts! ???? #SalesTransformation #B2BMarketing #DataDriven #OnBasePodcast #LeadGeneration

Scott C. Clark

Sales & Marketing Leader | Growth & Revenue Acceleration Expert | Digital Transformation | Cybersecurity | Artificial Intelligence | Managed Service Provider | P&L Ownership | Delivery & Operations | Channels & Alliances

5 天前

It was an honor to join Chris and discuss one of my favorite topics: transforming traditional sales into a buyer-centric, data-driven model. We discussed aligning buyer expectations and leveraging data for more meaningful engagement, and it was fun to explore how sales professionals can truly meet buyers where they are. Thank you again to Chris and the team! ??

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