Deloitte Private的动态

Here's an eyebrow-raiser at this point in the business cycle: Demand generation is high on many CFOs' priorities lists. Several recent surveys have shown that, as they spend comparatively less on their labor and supply-chain needs, executive teams are diverting more capital into sales and marketing. My latest for IndustryWeek takes a deeper look: #strategy #management #marketing #spending #capitalinvestment #capex

?? NOT achieving the growth you crave? This is a MUST READ. ?? Struggling to make swift, confident decisions due to a lack of clarity in your company's data and processes? Unsure of how to answer the critical question, "How are we doing?, Really." You're not alone. Many companies face declining revenues and ineffective marketing because of this very challenge. ?? MMK Marketing's Monthly Business Review (MBR) is here to transform the way you approach performance evaluation and decision-making. ?? Get the peace of mind that you are not wasting time or money. Start now and prepare to crush 2025! (Yes, you heard me - lay the foundation for success in the next 6 months). Our MBR offering provides executives with a recurring opportunity to analyze key metrics and trends via leading indicators, leading to confident, informed business and marketing decisions. With metrics trees, standardized metric definitions, and monitoring variation with process behavior charts, our MBR approach ensures clarity, uniformity, and timely, accurate data for proactive strategy adjustments. ?? The benefits are crystal clear: deeper understanding of operational dynamics, proactive strategy adjustments, and a culture that fosters continual improvement and strategic alignment. ?? Don't let data and process ambiguity hold back your company's success. Seize the power of MMK Marketing's MBR to accelerate growth and minimize risk. We are accepting only 2 new clients. Reach out today to revolutionize your performance evaluation and strategic decision-making approach! #MMKMarketing #MonthlyBusinessReview #AccelerateGrowth #StrategicDecisionMaking #2025Planning #DataBlindness #BusinessRisk #DataInsights #RiskPrevention #DataAwareness #BusinessIntelligence #SeeTheTruth #UnlockPotential #DataDrivenDecisions Cedric Atkinson Sean Atkinson

Here are three strategies on how to overcome some of the biggest challenges marketers face when it comes to measurement. Read more: https://hubs.li/Q02yYhF20 Post written by Michael Della Penna, Forbes Councils Member.

So many companies know they need to improve their measurement and optimization capabilities, but they don’t know where to start. This new strategy guide breaks down what it takes – and the right questions for leaders to ask: https://lnkd.in/gNCwR_Pi #marketing #commercialanalytics #dataanalytics #MMM

Ensuring data, analytics, and insights employees feel fulfilled and that a business utilizes data-informed decision-making to drive growth requires time, effort, and commitment. Failing to do so can put your business at risk of leaving growth at the table. In this piece featured in Performance Marketing World, I have shared three recommendations brands can take to make data-driven decision-making more rewarding. Take a look and let me know your thoughts!

4 Case Studies about clients who used Keen Decision Systems for optimizing the timing of their spend. Brands love their flighting and think it helps them with profitability, it rarely performs the way they think. Adding a decision science layer that accounts for short term + long term impacts, interaction effect, etc is key to driving profitability. Link: https://lnkd.in/etEK_Pp4

41% of marketing practitioners are not evaluated or incentivized against making data-informed decisions, putting brands at risk of leaving growth on the table. Featured in Performance Marketing World, Global Head of Products at Gain Theory Brian Suh shares three ways businesses can make data-driven decision-making more rewarding. https://lnkd.in/etwKeFby

?? Data Alone Isn't Enough for Sales Growth (3-Part Series) ? Organizations now have access to more sales performance data than ever before. Most assume the more data you have, the more easily you can equip your sellers with the right information and activities to drive results. This, however, hasn't been the case. Data only offers part of the picture by telling leaders what's happening, but leaving out the why it's happening. Here's the top three reasons why organizations haven't successfully connected their sales data to their sellers' behaviors: ? ? It's difficult to identify the specific selling behaviors correlated to performance metrics. ? Without a way to measure selling behaviors, they tend to get ignored. ? Changing selling behavior is hard with the traditional "one-size-fits-all" approach. Curious to know more? Check out tomorrow's post highlighting a three-part solution to this problem. https://lnkd.in/gXVMBwDz ?

New research takes a data-driven look at the status of small and mid-market businesses this year, identifying the top three challenges they are facing, and sheds light on the differences between businesses that met or exceeded goals in 2023 and those that did not. Take a look. (Keap and Demand Metric research) https://hubs.ly/Q02pH98C0 #PR #SMBs #BusinessGrowth #BizTrends

In an age where disinformation can spread faster than ever, it’s critical for businesses to understand the impact it can have on their brand and operations. Whether it’s misleading information about your company or global disinformation campaigns, the ability to swiftly identify and counter false narratives is essential for maintaining trust and credibility. Take, for example, the global presence of companies like 7-Eleven and ACT (Alimentation Couche-Tard). With thousands of outlets across multiple continents, these businesses are highly visible targets for disinformation. A single false report could have ripple effects across their markets, impacting customer perception, stock prices, and even regulatory relationships. As leaders, we must prioritize disinformation monitoring and develop strategies to combat it proactively. This not only protects our reputation but also ensures that our customers receive accurate, trustworthy information. Let's make it a point to address disinformation head-on and support a more informed, transparent marketplace. PLEASE SHARE!!!! #BusinessLeadership #Disinformation #CorporateReputation #GlobalBusiness #CrisisManagement