Defense Media Activity的动态

Watching NFL games, especially for out-of-market fans, can be a challenge and often comes with a hefty price tag. While the Super Bowl is widely available, many regular season games remain out of reach for fans living outside their team's local market. The expensive NFL Sunday Ticket offers a solution, but with a high cost and limitations. As the NFL explores more streaming-exclusive games, accessibility and cost hurdles may increase. A more affordable single-team Sunday Ticket package, similar to NBA Team Pass, could be a logical option to attract more fans. Despite the challenges, the NFL remains a powerhouse in television ratings, and many fans are willing to pay for access. #NFL #SundayTicket #Streaming #SportsFans #TelevisionBroadcasts

NFL, NCAA drive Sept. viewing gains for Disney, Paramount NCAA and NFL games propelled Disney to an 11.3% share of viewing time, compared to 9.5% in August, Nielsen reports. Football also helped Paramount grab 8.2%, Fox take 7.3% and Amazon get 3.7%.?

As an avid sports fan, I am SO ANNOYED ?? with overall Sports strategy to divide their streaming rights in bits and pieces to different publishers. I apparently need to have 7 services to watch every NFL game in upcoming 2024 season: NFL+, YouTube TV, Prime Video, Peacook, Network Games, ESPN+ and Netflix and staggering $2000 annual bill for just one sport. This is happening for many sports (e.g., NBA, MLS, MLB, Tennis) with 10+ years deals till we see consolidation of services similar to what we are seeing today in Streaming services. But this breaks the whole customer experience for me hence I believe it will turn away casual fans and will hurt viewership growth on long term (not for NFL may be as it is a king of sports in US). ?? ? ?? ?? ? ?? #Ads #Sports #Streaming #Advertising

Peacock NFL Viewers – A one night stand or long term relationship? ? Peacock had record breaking numbers to the NFL Wildcard game which aired on 1/13, but have these have new viewers made viewing on Peacock a regular habit? Alex Sparks has taken a look to see what happened with Peacock Viewing post Wildcard game ? Using Nielsen’s Streaming Platform Ratings to look at overall Peacock viewing levels, some of these new viewers did return to Peacock with 43% tuning in to Peacock in the 8 weeks after the game, this compares with 58% tune-in to Peacock in the same period from existing Peacock viewers. Industry data reports that 71% of new subscribers to Peacock have maintained their subscription post Wildcard game, so for those viewers that haven’t tuned into Peacock post Wildcard game it doesn’t mean they are unsubscribing. ? Peacock had another strong weekend with WrestleMania 40 giving Peacock it’s second biggest usage weekend of all time, behind the NFL Wildcard weekend on 1/13 & 1/14. Subscribers don’t want to miss out on big events and Peacock has the rights to the Olympics in the Summer and another exclusive NFL game in September. Even if viewing is less frequent outside of these events, regular tentpole events give a reason for new subscribers to stick around on the platform.

It's Getting Real - Sportico: "It Costs $788 to Watch Every NFL Game on Your TV" or FreeCast: "What if it Cost less than $100 to Watch Your NFL Team Games?" #nextgenstreaming #freecast #nomoreappdiving

The 2024 NFL kickoff between the Chiefs and Ravens pulled in 48.9 million viewers, with streaming platforms like YouTube grabbing 50% of the audience. The way fans engage with live sports is changing. With Experian's sports audiences, you can reach NFL enthusiasts, NFL stadium visitors, and those all-in on football across both digital and offline channels. Whether they're shopping for team gear or streaming from their couch, we've got the data to help you get in front of the right people at the right time. As live sports migrate to streaming platforms, how are you adjusting your game plan to make sure your ads are in the spotlight? #NFLKickoff2024 #SportsAdvertising #AudienceTargeting #DigitalMarketing #Experian #AdTech

For years now, the NFL has made progress on building / expanding their brand internationally. This upcoming season, the NFL is also continuing building / expanding its brand away from Linear TV, shifting towards streaming viewership and exclusive platforms. The NFL announced earlier today the Philadelphia Eagles are kicking off their season internationally week 1 on September 6th and it will exclusively air on Peacock, garnering yet another significant shift away from Linear TV to be exclusive to a streaming platform (similar to Thursday Night Football on Amazon Prime or this past years Wild Card round kicking off the playoffs exclusively on Peacock). As Live Sports continues to fuel the fire for streaming platforms, it's a necessity to be able to have access and an agile "platform stack" to be able to address your desired audiences. AI Digital is combatting this fragmentation for our partners with agile total access across all streaming platforms to ensure you are able to address your audience when it matters most!

?? NFL's Strategic Play: Peacock's Exclusive Streaming Boosts Viewership but Questions Fan Experience ?? The NFL's recent move to stream a playoff game exclusively on Peacock turned out to be a significant subscriber boon for the platform. This strategy, however, highlights the NFL's focus on revenue generation over fan convenience. Raise your hand if you've read that sentence before. ?? Despite some fans being disgruntled about having to watch the game on a streaming service, the game reached a staggering 27.6 million viewers. It accounted for 30% of total internet traffic during its broadcast, a MAJOR streaming success for NBCUniversal and the NFL. ?? A New Era of Sports Broadcasting This shift towards exclusive streaming represents a new era in sports broadcasting, where digital platforms are becoming key players. The game's streaming success signifies the growing trend of sports consumption moving online and possibly the death of cable news, which relies heavily upon live events for viewership. ?? Balancing Revenue and Fan Experience The NFL's decision, while financially lucrative, raises questions about the balance between maximizing revenue and maintaining a fan-centric approach. Although it set record numbers, it still marginalized people who were unable to download or afford Peacock. It's a reminder that in business, especially in the entertainment and sports industry, understanding and catering to consumer preferences is crucial. As professionals, how do we strike the right balance between innovative revenue strategies and customer satisfaction? Sound off in the comments below and subscribe to End of the Bench Sports for more sports satire!

Can I Mirror NFL Plus to Tv. Are you a football fan wondering, "Can I mirror NFL Plus to TV?" The ability to stream NFL games and exclusive content on a larger screen can significantly enhance your viewing experience. In this article, we will explore the various ways ...

???? Nielsen (10/15): “Nielsen’s September 2024 report of The Gauge? revealed that NFL viewership this month notably reflected audiences’ familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%. Peacock also benefited from NFL-driven audiences with its exclusive coverage of Green Bay vs. Philadelphia on September 6. The NFL’s debut in S?o Paulo, Brazil garnered 2.6B viewing minutes, making the game the 11th most streamed program in September. The resurgence of the NFL was also evident on the broadcast side, as NFL games accounted for 14 of the top 15 broadcast telecasts in September, with the top three garnering over 3B viewing minutes each on NBC, CBS and FOX. Additionally, broadcast sports viewing was up nearly 9% compared to August, despite already coming off a 44% increase the previous month due to the surge from the Olympics. Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Amazon Prime Video exhibited the largest monthly growth among all reported streaming platforms in September (+12%), driven by the aforementioned Thursday Night NFL Football, as well as its original series The Rings of Power, which was this month’s third most watched streaming title with 4.3B viewing minutes.” ???? #streaming #tv #ctv #ott #avod #livesports #cordcutting https://lnkd.in/eJ5Js6Qq