Sporting goods retailers are experiencing rapid global expansion, with the market projected to grow from USD 758 billion to USD 2.24 trillion by 2037 (Research Nester). ????? The e-commerce channel in this industry has also seen substantial growth: the market share of online purchases accounts for 25%, approximately six times higher than pre-pandemic levels (Mollie). However, this also brings unique challenges, from integration requirements—with diverse providers and payment methods envolved—to tailored routing strategies to ensure seamless, secure transactions across markets and stores. ?? What could hinder these companies’ growth? Extensive technical resources and specialized teams are required to manage these integrations, often resulting in misalignment with other business priorities, such as optimizing digital sales channels. Furthermore, rigid payment infrastructures limit routing flexibility and the creation of market-specific rules, which can require significant code modifications, increasing the risk of fraud, declines, and high processing fees. DEUNA streamlines integrations and enables adaptive strategies within a single platform, optimizing approvals, enhancing security, and reducing costs across different markets and stores. ?? See how sporting goods retailers can achieve exponential growth. ?? https://bit.ly/41zSzWw #ECommerce #Fintech #Tech #Payments #DigitalPayments #Orchestration #Retail #SportingGoods
