Day One Agency的动态

Did you catch the The Media Revolution session yesterday at Advertising Week New York? #IAB’s Sheryl Goldstein, along with Jessica Coen (The Recount) Lotte Jones (The News Movement), and Nicole Ogoff (Edelman) broke down how #media and #brands can successfully partner on social media, unpacking how brands can maintain trust in a complex digital ecosystem. #Advertising #BrandSafety #News #AWNewYork24

Dentsu is thrilled to be attending Advertising Week New York! Join us on Monday as we kick off the week with some of our greatest minds:? 10:10AM | Kevin Weigand Solutions, dentsu Media US will speak on maximizing performance outcomes in CTV. ?? 11:30AM |?Angela Johnson, our EVP, Global Client Lead, Solutions Partner & Integrated Client Development Officer, will discuss Subway's innovative marketing strategy with experts from GSTV and Subway. ?? 11:30AM | Kevin Weigand will unpack how to make data-driven decisions in addressable TV campaigns. ?? 2:50PM | Sarah Stringer, Global Chief of Innovation, dentsu and experts from LoopMe, Deutsch, and Mediaplus Group will dive into the importance of balancing performance-driven strategies with brand awareness initiatives. ??? 4:50PM | Join us to stay ahead of the curve as Leah Meranus discusses how the industry is evolving into a new era of video with a panel of agency leaders and TikTok.???

??? “Clients are rightly becoming audience obsessed – building those deeper and richer partnerships with media partners is a big opportunity and I think we're getting to better integrated, bigger, bolder ideas." Our very own Sannah Rogers talks optimistically to Campaign UK about the rising levels of creativity in client media briefs – through objectives such as entertainment and purpose – that also focus on how to partner a mix of traditional and digital media. ? https://lnkd.in/dRkCD5T8

Integrating television and radio advertising can amplify your brand's message and maximize its impact across diverse audiences. We explore the synergy between television and radio advertising and share insights on how our holistic approach can elevate your brand's visibility and engagement across platforms. #DigitalStrategy #AdaptAndThrive #SuccessMission #MarketingPartner #BusinessGrowth #BrightEyesMarketing #MarketingAgency #AdvertisingExperts #MarketingSolutions #DigitalMarketing #AdvertisingStrategies #CreativeMarketing #MarketingSuccess #BrandPromotion #MarketingMasters #AdvertisingCampaigns #StrategicMarketing #MarketingConsultants

Check out OMD USA's?Rapid?Response?from Advertising Week New York 2024! The report delves into the profound impact of cultural relevance on brand perception, the seamless integration of content creation with cutting-edge technology, and the transformative effect of in-store retail media on enhancing the consumer experience. #CulturalRelevance #MarketingInsights #AWNY2024

? Top 3 Tips for Marketers ? ?? Crushing Conformity with Deutsche Telekom and Ulrich Klenke with his team have become the Misfits in the Telecommunications category. ?? This is the third short video bought to you directly from the beach at Cannes Lions festival of creativity. ?? Uli talks about his Top 3 tips for Marketers today - create your own monopoly, no group soups and stand against something. Powerful. And why I love their ad Ella without consent so much (watch it here --> https://lnkd.in/dy6F5R-p). #ipsosatcannes2024 #Advertising #creativity #misfits

Unleashing the Power of Tech in Media Agencies: Transforming Trends into Triumphs! ???? Join the conversation as we decode the future of media, one innovation at a time. #MediaTechRevolution #IndustryTrends #InnovationInMedia

?? The future is clear. Ad Age's Parker Herren highlights up-and-coming media buyers including GroupM's Alexandra Cannon, Jehanzeb Shakoor, Justin Bennett, and Gina Waterman who share their thoughts on the evolving advertising landscape. Discover how they are considering important topics that will impact our future such as supporting women's sports, the connection between gaming and advertising, retail media networks, and the importance of transparent media practices: https://lnkd.in/ewfitfss

Heading out to Ad Week New York next week? Come join me and some of the industry's top advertising execs to not only understand why ad resonance matters more than ever but also how it can make your ad dollars work harder for you. Excited to hang with Josh Chasin Paloma Stephens Perry Essig Lianne Sheffy #MarketCast #AWNewYork24

Last week at Advertising Week Europe, there was a lot of conversation about inclusive advertising being the future of advertising. Innovation, accessibility, and brands cultivating brave partnerships were just some of the key messages industry leaders urged us to take forward. So amidst the murmurs of DEI losing its momentum, what I heard is that DEI is here to stay. In 2024, DEI underpins the creative industry and is now an expectation, not a nice-to-have. Here are some key sound bites I took away: ‘We have to cut through the noise’ — Elizabeth Anyaegbuna ‘I know that having a diverse team is going to make our pitches better and in turn, win over clients, so it’s critical for business’ — Heather Blundell ‘If you’re anti-woke or resisting change, ask yourself why you want things to stay the same' — Munroe Bergdorf ‘Think progress over perfection’ — Henrietta Corley 'Always frame it as something exciting, a change to make creative work more disruptive. That in turn will make a return on inclusion and ensure a return on investment’ — Katy Talikowska ‘DEI has almost become this facade to fix things that were visible but what about the internal problems? Are your teams diverse? There’s rice at home!’ —?Irene Agbontaen Read more: https://lnkd.in/erTEXwpF #Advertising #DEI