Day One Agency的动态

?? How impactful do you think celebrity endorsements are in politics? ?? Recently, Taylor Swift publicly supported Vice President Kamala Harris for the 2024 presidential election, directing her vast audience to register to vote. Here are a few insights on the potential effects of her endorsement: - **Increased Visibility**: Swift’s post led to over 330,000 clicks to Vote.gov, showcasing her ability to mobilize followers. ?? - **Historical Impact**: Previous endorsements from Swift saw voter registration spikes, like a 23% increase in 2023 when she encouraged voter sign-ups. ?? - **Young Voter Engagement**: Swift’s appeal to younger audiences may be crucial for Harris, who is currently facing challenges gaining traction among youth voters. ?? While the numbers may appear modest, even slight movement in a tight race can be significant. What are your thoughts on the role of influencers in political campaigns? Can they really sway public opinion? Share your insights below! #TaylorSwift #KamalaHarris #VoterEngagement Image from: Harry Enten

Thank you to Addison Capper, LBBonline - Little Black Book and Johannes Leonardo for giving me the opportunity to discuss social media and its impact on politics. Here’s a little snippet: “The idea of politicians trying to relate to the average voter is nothing new but now that so many voters are social media natives, the game has shifted. The challenge isn’t just about a campaign or PAC joining a platform like Instagram or TikTok; it’s about playing within the dynamics of voters’ digital communities.” Check out the rest of the article below!

Activating your candidate’s base to get out the vote is more important than ever in a low-turnout election. See how Atlas Influence Targeting can boost GOTV efforts for the Ohio Senate Race between Bernie Moreno (R) and Sherrod Brown (D). How it works: 1?? Run Atlas ads to your candidate’s ~2,000 personal, professional, and political connections. Ask them to help get out the vote. 2?? Activate your candidate's closest friends, family, colleagues, and most supportive social media followers. 3?? Win. #politicaladvertising #digitaladvertising #digitaladvocacy #politics

The results are pouring in from around the country. The conclusion: using Vottiv to strategically target and canvass voters is the most effective campaigning tool in the industry. Read about one such campaign in our case study with Graystone Public Affairs in their recent campaign in Los Angeles where they knocked 93,497 doors in 5 weeks and doubled the voter turnout for targeted voters. https://lnkd.in/g23Xu92s

As the presidential race heats up, Donald Trump and Kamala Harris are strategically targeting undecided voters. Notably, Harris' campaign has taken an innovative approach by utilizing social media pages like "The Daily Scroll" and "Headlines 2024" to promote positive news narratives about her candidacy. With over $11 million spent on Facebook and Instagram ads, these pages have garnered 700 million views—97% from key battleground states! While promoting articles from reputable sources like CNN and ABC, the ads subtly shape public perception without directly soliciting donations or driving traffic to the campaign’s main website. This unique strategy highlights how modern campaigns are leveraging digital platforms to reach voters in a fragmented media landscape. As we approach Election Day, it’s fascinating to observe the evolving tactics in political marketing. What are your thoughts on the use of social media in political campaigns? ?? ?? https://lnkd.in/eqdi_RC6

How can you improve your organization's voter engagement efforts, but still keep people on your site? By embedding TurboVote directly into your organization's existing website. Learn more about how BigTentUSA drives and keeps traffic on their site with TurboVote ? https://lnkd.in/eZ_pHv9F

Leading up to last night's presidential debate, candidate interest was highest in key swing states where swing voters will have an impact on the 2024 election outcome. These potential voters are: ?Younger and more diverse than the composition of the overall 2024 voter ?Largely 45 and under (43% compared to 33% of likely voters overall) ?Politically disengaged and tend to reject partisan labels Candidates and cause groups must find new ways to reach these groups beyond traditional voter-data tactics. LocalFactor's geo-based approach to audience development, paired with custom creative that enables deeper engagement with core issues, is the best way to reach undecided/independent voters. Reach out to learn more how: https://hubs.li/Q02DHDGS0 #presidentialdebate

With one of the seventeen mayoral candidates in the 2023 Memphis election being a newcomer with little to no name recognition, the road to victory would not be easy. See how we partnered with VoteShift to craft a successful media strategy that created true voter connections and contributed to Paul Young's victory. Reach out to our experts to learn how we can help you optimize your political campaigns today! #PoliticalAdvertising #Politics #CTV #DigitalAdvertising #MediaBuying

Today's a great day to register to vote! With voter registration deadlines quickly approaching in several states (you can see the dates for seven swing states below!), NOW is the best time to get registered. And if you're already registered, take a few minutes today to confirm that your registration is active and accurate! You can register to vote, confirm your registration, set reminders to vote, and more on our website here: https://lnkd.in/gutSv8DG! #civicinfluencers

An easy way to encourage your employees to be civically engaged.