Private label sales in the U.S. continue to soar, with food and beverage leading the charge. While inflation initially drove growth, consumer interest now extends beyond price. Gen Z and younger millennials are the biggest adopters, fueling the trend. Sales hit a record $271B last year, and private label unit sales have grown 2% since 2021, while national brands declined by nearly 7%. Grocers are doubling down on private labels as a core strategy, focusing on premium offerings, innovation, and brand equity. The takeaway? Private labels are no longer just the budget-friendly option—they’re becoming a mainstream choice. #RetailTrends #PrivateLabel #ConsumerBehavior https://lnkd.in/gfKtcB8t
