Dave O'Callaghan的动态

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group

OK, so synthetic users aren't perfect. But aren't they better than *nothing*? Probably not. ?? Synthetic research is not the same as real research. ?? If you aren't doing any real research, you won't catch inaccuracies. ?? Your stakeholders may start to see fake research as "good enough". Maria Rosala and I particularly recommend that you AVOID synthetic research if: ? Your stakeholders may see synthetic research as a replacement for real research. ? Your user population is niche or specialized (and thus less likely to be documented in training data.) You CAN use synthetic research responsibly, if you: ? Realize that LLM-generated data will have some hallucinations, misinterpretations, or misrepresentations. ? Treat synthetic research as desk research that needs to be investigated. ? Understand that people's documented thinking and behaviors are likely different from real life. Get all the details in our article: ?? https://lnkd.in/eC67Mht4 #ux #aiux #userresearch #uxresearch Nielsen Norman Group