B2B marketers know that major purchasing decisions aren’t made in a vacuum—multiple stakeholders, complex buying journeys, and shifting priorities make engagement a challenge. That’s where intent signals come in. But here’s the catch: understanding the right signals and how to act on them is what separates wasted outreach from high-impact engagement. Are you leveraging intent data effectively to engage key decision-makers at the right time? Our Kara Alvarez breaks down how to identify, differentiate, and apply intent signals for maximum impact. Read more ?? https://lnkd.in/ewJy4fZT #B2BMarketing #IntentData #BuyerEngagement #MarketingStrategy #DataDrivenMarketing
Dan McAllister
1 周
?? Insightful
Strategic thinker known for crawling out of the box in the big data world to find innovative uses for data.
1 周Excellent read. Kara Alvarez nails the philosophy many data specialists try to communicate by honing in on the importance of looking at the nuance as well as the known in your data patterns. Leaping into intent reads is masterful!