Helping Nielsen’s clients understand our policies and data so they can maximize advertising revenue through the effective use of audience estimates.
?? TV is evolving faster than ever, and Alison Gensheimer, Nielsen’s Head of Marketing, breaks down how change could end up being a best case scenario for advertisers and publishers alike. "TV isn’t going anywhere, it’s going everywhere." Read her article and send me a message if you want to discuss it more deeply. https://bit.ly/3WjBzSb Gracenote #TV #CTV #OTT #streaming #streamingmedia #advertising
