Dan Mouradian的动态

?? Reach your audience where they are - on CTV. Our insights report reveals that CTV provides an unmatched average frequency of 7.42 across campaigns, ensuring your message hits the sweet spot. Don't miss out on these crucial findings. Download now! #TargetedAdvertising #CTVReach https://lnkd.in/gC8swRa5

A recent study reveals that CTV ads capture viewers' attention 8 times longer than mobile and 16 times longer than desktop ads, thanks to full-screen engagement. ?? With 9.7 seconds of active attention, CTV ads offer a unique opportunity for brands to make a lasting impact. This emphasizes the importance of strategic ad placement across different devices for optimal viewer engagement and purchase intent. ?? #Engagement #CTV #Advertising #ConnectedTelevision https://lnkd.in/g_TyBmkc

Publica by IAS joined CTV industry leaders for VideoWeek’s 2025 CTV Advertising Guide to share insights on the state of connected TV advertising in Europe. In this guide, we discuss how the demand for precision targeting, realtime attribution, and greater flexibility in ad placements is driving greater investment in CTV, as well as strategies to drive superior results on this exciting medium. Click here to download: https://lnkd.in/epRSVdBW #CTV #AVOD #FAST #Advertising

Unlock the Power of CTV Advertising with media mea ?? Did You Know? ?? Connected TV (CTV) is revolutionizing the way businesses reach their audiences! With media mea’s CTV Advertising, you can take your brand straight to viewers on Smart TVs, streaming platforms, and even gaming consoles. ?? What makes CTV Advertising a game-changer for your business? ?? Precise Targeting: Instead of broadcasting to everyone, reach your ideal audience based on their interests, location, and viewing habits—all in real-time. ?? Interactive Ads: Forget static ads. Engage your audience with interactive features that direct them to your website or special offers with a simple click. ?? Performance Tracking: With media mea, you’ll get detailed analytics to track the success of your campaigns and make data-driven decisions for future ads. ?? Cross-Device Reach: Expand beyond TV—sync your message across mobile, desktop, and tablets to reinforce your brand’s presence everywhere your audience goes. ?? Why Choose CTV Over Traditional TV? CTV allows you to optimize your ad spend and only pay for ads shown to the right audience, while giving you real-time insights into performance—something traditional TV just can’t offer. ?? Ready to supercharge your brand’s advertising? Watch our YouTube Video Guide to CTV Advertising and Learn how media mea’s CTV solutions can help you grow. YouTube Video: https://lnkd.in/eTZqQ7rh #TVAdvertising #CTVAdvertising #DigitalMarketing #AdvertisingSolutions #media_mea #SmartAdvertising #TargetedAds #StreamingTV #AudienceTargeting

Connected TV (CTV) offers a unique advantage with its high rate of authenticated users.? Swipe to discover why these audiences make a difference for CTV advertisers! Budi Tanzi, VP of Product at Experian and Travis Scoles, EVP at Paramount Advertising, share their take on the importance of authenticated viewers and universal IDs in ensuring consistent user identification and personalized content delivery in CTV advertising. Discover how you can better target and engage your audiences with authenticated data. Read the full article on VideoNuze here: https://lnkd.in/gn_hPhuY

Connected TV (CTV) offers a unique advantage with its high rate of authenticated users.?Swipe to discover why these audiences make a difference for CTV advertisers!? ? Budi Tanzi, VP of Product at Experian Marketing Services and Travis Scoles, EVP at Paramount Advertising, share their take on the importance of authenticated viewers and universal IDs in ensuring consistent user identification and personalized content delivery in CTV advertising.? ? Discover how you can better target and engage your audiences with authenticated data. Read the full article on VideoNuze here: https://lnkd.in/eDvMSrPY

Connected TV (CTV) offers a unique advantage with its high rate of authenticated users.? Swipe to discover why these audiences make a difference for CTV advertisers! Budi Tanzi, VP of Product at Experian and Travis Scoles, EVP at Paramount Advertising, share their take on the importance of authenticated viewers and universal IDs in ensuring consistent user identification and personalized content delivery in CTV advertising. Discover how you can better target and engage your audiences with authenticated data. Read the full article on VideoNuze here: https://lnkd.in/gDDHTYRu

Connected TV (CTV) offers a unique advantage with its high rate of authenticated users.? Swipe to discover why these audiences make a difference for CTV advertisers! Budi Tanzi, VP of Product at Experian and Travis Scoles, EVP at Paramount Advertising, share their take on the importance of authenticated viewers and universal IDs in ensuring consistent user identification and personalized content delivery in CTV advertising. Discover how you can better target and engage your audiences with authenticated data. Read the full article on VideoNuze here: https://lnkd.in/gCjJ4eWG

Connected TV (CTV) offers a unique advantage with its high rate of authenticated users.? Swipe to discover why these audiences make a difference for CTV advertisers! Budi Tanzi, VP of Product at Experian and Travis Scoles, EVP at Paramount Advertising, share their take on the importance of authenticated viewers and universal IDs in ensuring consistent user identification and personalized content delivery in CTV advertising. Discover how you can better target and engage your audiences with authenticated data. Read the full article on VideoNuze here: https://lnkd.in/gAEPGnBe

Filling your CTV ad break with Google Ad Manager "Unlock the full potential of your CTV advertising with Google Ad Manager's latest developments, empowering you to optimize ad revenue, streamline workflows, and improve viewer experiences. New features include enhanced contextual and audience signals, direct payments for Open Bidding, and server-side unwrapping for tag-based integrations. ? Optimize ad revenue with granular controls over signal sharing ? Streamline ad delivery with server-side unwrapping ? Enhance viewer experiences with ad review center and custom creative labels Maximize your CTV revenue with Google Ad Manager. What strategies do you use to optimize your ad breaks? Read the full article here: https://lnkd.in/dPnSPF2d #CTVAdvertising #GoogleAdManager #AdvertisingTechnology #ProgrammaticAdvertising #ConnectedTV #AdRevenueOptimization #ViewerExperience #ServerSideUnwrapping #AdReviewCenter #CustomCreativeLabels #DigitalMarketing #AdTech #AdvertisingInnovation