Co-Founder & CEO emBlue | Making Omnichannel Conversations with your customers easier | Entrepreneur
Beyond Product-Market Fit: Our Journey to Sustained Growth?(#PMF) When I was reflecting on our 10-year journey, I deeply resonated with Brian Balfour’s idea that product-market fit alone isn't enough. It's about continuously evolving with the Market-Product, Product-Channel, Channel-Model, and Model-Market fits. In the past two years, we've faced significant challenges in emBlue. However, thanks to our incredible #team, #agile practices, and a #culture focused on product and results, we’re now ahead of the industry, releasing features faster than our customers can adopt them ?? We confronted almost 3 of these challenges with some strengths and threats in our backpack: a current customer base that gives us direct insight into industry pains and the #technicaldebt accumulated over the years. Running a 10-year-old company is different from a startup. While startups often build from the ground up, established companies must continuously innovate and manage #legacy systems and processes to stay #competitive. ?? Key lessons I learned during this journey: ? Customer-Centric Innovation: Directly addressing the customer pain points has been our North Star. ? Proactive Technical Debt Management: Create your roadmap by managing technical debt and innovation. Your P&L must reflect positive technical debt management or at least break even. ? Continuous Iteration: Break big features or #innovation into parts, allowing each stage to collect #feedback from users. ? Data-driven decision-making: We started following all data logs and user interactions to define our focus rather than relying on intuition alone. ? The word of your customer: A happy user is the best distribution channel. #Growth #Innovation #Agile #CustomerCentric #Leadership #SaaS
