Daniel Friedlaender的动态

Consumer viewing behaviour is constantly changing, and our CEO Robert Hicks acknowledges the challenges this brings for broadcasters, and whether TVOOH might be one of the solutions. In this insightful piece for Advertising Week https://lnkd.in/esvb6jkX #Advertising #broadcast #media #TVOOH

?????? ??.??. ???????????????????????? ???????????????? ?????? ???????? ?????????????????? ?????? ?????? ?? ???????????????????? ????????????????, ?????? ???????? ???? ???? ???????????? ???? ???????? ???????????????????????? ???????????? ?????????? ?????? ???????? ????????????????? By the time the 2028 election rolls around, what will be left of the broadcast industry? Will traditional media even have a seat at the election table, or will streaming TV, podcasting, and social media have already claimed the throne? What’s the next big tipping point for broadcast versus streaming TV, why ATSC 3.0 and NextGen TV aren’t enough CPR, and who’s going to show up at traditional TV’s funeral? These are some of the questions that came to mind after reading Alan Wolk’s refreshingly sober week in review on TVREV here: https://lnkd.in/g3W5nJtf We, OTT Broadcast and mediathand, think it’ll be the bold broadcasters who break out of their old habits and start focusing on what their viewers and partners actually want, those taking real decisive action, who’ll be the ones showing up at traditional TV’s funeral. They’re the ones who’ll survive to see the 2028 election and beyond, finding new ways to use their network and make money off their spectrum. Post courtesy of mediathand. ???#ATSC #ATSC3 #Broadcast #Broadcast2040+ #Broadcasting #CTV #digitaltv #DVB #DTT #DVBT #DVBT2 #FAST #iptv #ISDBT #media #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #Ofcom #OTT #PayTV #SmartTV #smpte #Streaming #StreamingMedia #StreamingVideo #TV #TV30 #Television #video #videostreaming

Television is still king for auto intenders, according to industry experts. In fact, it's where they spend most of their time. "They start their day with television, they end their day with television," noted a top industry insider. So, if you're an auto dealer looking to reach these consumers, it's time to consider buying Broadcast and CTV/OTT together. Don't miss out on the opportunity to capture their attention and drive sales. #AutoDealers #TelevisionAdvertising #CTV #OTT

For over a decade, consumers have been?ditching the pay-TV bundle. Lately, media firms seem to be following suit — none more so than #Disney. The shift from traditional TV was gradual at first. Media giants had clung to the safety and steady profits of the pay-TV bundle, but they eventually put their best content on their own streaming services, often exclusively, instead of on cable. That caused?cord-cutting to accelerate. Some moves aren't just frustrating to pay-TV providers — they're seen as acts of treason. For example, The Walt Disney Company plans to release a standalone streaming version of ESPN next fall. Macquarie's Tim Nollen believes it will succeed — at the expense of pay TV. I broke down this trend in my latest media story for Business Insider: https://lnkd.in/ezDHk3t9

??? Is it time to say goodbye to outdated spectrum fees? Our Head of Media, Gavin Chew, recently spoke with AdNews Australia about the growing debate over spectrum fees, which Bridget Fair from Free TV called "unjustifiable." Gavin shared his take on how these fees are impacting broadcasters and what it could mean for the future of free-to-air TV in Australia. As the media landscape evolves, are these fees holding broadcasters back? Check out the article to explore how this issue could reshape the industry: https://lnkd.in/gnESUxzn #broadcasting #freetoairTV #mediainsights

Even with expected higher TV revenues from the Paris Olympics and the Presidential political advertising season, 2024 national TV advertising is?projected to decline 2.6% to $27.6 billion, according to MoffettNathanson Research. #lineartv #tvadvertising #broadcast #cable #mediaspend #politicaladvertising

?? 2024 Predictions for Streaming TV Landscape 1?? Streaming Content Distribution: What's old is new again! Ads, bundles, appointment viewing and higher prices are coming back. 2?? Streaming Measurement: Brace for a sea of change! Upgraded tech, accelerated targeting, AI use and new measurement standards (sorry, Nielsen). The streaming revolution is in the "messy middle" and these trends are set to reshape the industry. #CTV #StreamingTV #2024Predictions

TVIQ is thrilled to spotlight our partnership with?IndiCue, a new ad serving & management platform that aligns with TVIQ's mission to help CTV media companies maximize revenue across their entire supply chain. With Supply Path Optimization taking on even more importance and attributes like proper bundle IDs, Schain objects, correct Ads.txt & Sellers.json records, and supply chain partnership representations like inventory partner domain ALL having an incredible amount of importance right now, having the systems in place to support these structures is mission critical. Platforms like Indicue, led by?Nicholas Frazee?and?John N. Marchesini, are critical partners of TVIQ as we work to empower CTV publishers with advanced tools and strategies that drive revenue growth. By leveraging Indicue's innovative technology and TVIQ's unmatched expertise in ad operations management, we’re helping publishers fully capitalize on the booming CTV market. Our partnership focuses on delivering precise targeting, robust measurement capabilities, and seamless ad integrations—ensuring that every ad dollar spent translates into maximum value for our clients. As the CTV landscape continues to evolve, companies like TVIQ and Indicue are committed to leading the charge, ensuring that our clients not only keep up with the changes but are positioned to thrive. Together, we’re making sure that publishers can harness the full potential of their CTV ad inventory, turning industry trends into tangible revenue gains. Learn more about how our partnership is setting new standards in CTV advertising and explore the future of CTV with TVIQ. #CTV #AdTech #DigitalAdvertising #TVIQ #Indicue #RevenueGrowth #Innovation #AdOperations #CTVPublishers

This week in Video News, we explore why there was a surge in July ad spending, syndication's new distribution model, the future of cable bundling with Disney and DirecTV, and how the WNBA viewership is setting records. https://lnkd.in/emn6j6sE

Paramount and Nielsen just had a messy breakup. And you know what? It's about time. Nielsen's been the gold standard for TV ratings forever. But times are changing, fast. Here's what I've been hearing: a. Traditional TV measurement is dying. Streaming, social, mobile - that's where eyeballs are. b. Nielsen's been slow to adapt. Their "unacceptable demands" and price hikes? That's when desperation kicks in after losing too many customers. c. Smart brands are diversifying their measurement stack. One source of truth? That's so 2010. d. This isn't just about TV. It's about the future of all brand measurement. Paramount's not just cutting costs. They're signaling a seismic shift in how we measure brand impact. Think about it. If a media giant like Paramount can ditch Nielsen, what's stopping you from rethinking your entire measurement strategy? The old playbook is dead. ROI, ROAS - they matter more than ever. But how we calculate them? That's changing by the day.