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CEO, Value Growth Partners

?? Building a Brand Identity That Resonates ?? In this episode of The Brand Blueprint Podcast, Dana Ammons and the team—Heloise Lanoix, Cataanda James, and Christian Ampuero—share their approach to building a brand identity, exemplified through their hypothetical product, Preserve the Curl. In Capsule 3, we focus on defining key elements like: o Consumer Personas: Crafting relatable customer profiles. o Competitive Analysis: Positioning your brand in the market. o Brand Tone, Personality, and Values: Creating a voice that resonates with your target audience. We’re joined by industry thought leaders Ylorie Taylor and Jorge Perez, who offer insights on brand strategy and design. Watch as we take you through the steps of creating a brand from scratch and see how these strategies can be applied to your own business. Don’t miss out on this invaluable episode for entrepreneurs and brand builders. ?? Subscribe to our podcast for more expert insights and actionable strategies: [https://lnkd.in/ehveHVgB] #BrandIdentity #BrandPositioning #Entrepreneurship #SmallBusiness #BrandBuilding #PreservetheCurl

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