BusinessWire的动态

Squid Games has a dalgona pizza? Noo, it’s not gone that far. Luckily. ?? But Domino's has really tapped in with their emergency pizza campaign! Why does it make sense? ?? It’s a perfect fit because no one understands emergency better than ‘Squid Games’. It’s the most iconic games series which has been reimagined to what would happen if the players had Emergency Pizza to save them! Dominos has done multiple collabs for their Emergency Pizza Campaign- including Amazon, Twitch, etc to bring it to fornite and even create a mani pedi kit! Now that’s just…wild… ?? Oh and what’s an emergency pizza you ask? It’s a free pizza- no matter what reason, you can have it. I’d break the glass twice a day, personally. #marketing #branding #brandactivation

Amazon has greenlit a second season of the #FalloutTVseries, following a successful first season with impressive ratings (4.6/5 on Prime Video, 8.6/10 on IMDb, and 93% on Rotten Tomatoes). But what impact has it had on consumer behavior? Since its release on April 10th, Twitch categories associated with the Fallout series, including #Fallout76, #Fallout4, #FalloutNewVegas, #Fallout3, and #FalloutShelter, have experienced notable growth in both Hours Watched and Peak Viewers. Additionally, mentions of the word "fallout" in Twitch chat surged 10x times during the release week. Currently,?Fallout 76 has achieved a new record peak player count of 39,455 concurrent players, while Fallout 4 boasts an impressive 110k concurrent players.?The franchise titles have ascended to the top charts of current best-selling games.?It's hard to imagine the flows from in-game microtransactions now. The influx of interest has undoubtedly revitalized the franchise, but questions linger about its sustainability. How long will this player surge last? #twitch #streaming #games

Did you know that the Tyson/Paul ?? match in November drove the single largest one-day peak in sign-ups we’ve ever seen for Netflix’s domestic business? Using our panel of ~3.5m internet users in the US and UK, we’ve run some fascinating analysis on the impact of some of Netflix’s sporting event debuts – namely the Paul/Tyson match and the NFL Christmas day games, looking at the effects on: ?????? Subscriber gross additions, both in the US and UK ?? The tiers these new subs signed up for ? Subsequent customer retention/churn ?? Implied month 1 monetisation, and extrapolations of Y1 revenue generated by the cohort While we can’t release publicly the market sensitive data relating to the NFL games and subsequent customer retention, clients can see this via our latest report here: https://lnkd.in/eJfqvPfB And non-subscribers can read a high-level analysis of the Paul/Tyson event here: https://lnkd.in/exBe5uQT We'll have data on WWE shortly. As always, for more information, just drop us a line. #Netflix #NFL #PaulvsTyson #sportsbusiness #streaming #SVoD

New U.S. Netflix subscribers grew 42.3% YoY?the week leading up to the Mike Tyson vs. Jake Paul fight, per Earnest credit card data. Here's how the fight impacted not just Netflix, but also sports gambling platforms like DraftKings Inc. and FanDuel: https://lnkd.in/efYxpZ-i

Domino's and Netflix teamed up for a clever co-branded campaign tied to Squid Game Season 2, showcasing the brand's "Emergency Pizza" in high-stakes scenarios straight out of the show. Dagona Cookie Challenge: A player with a broken cookie bribes a Pink Guard with an Emergency Pizza, earning a perfect replacement and another shot at survival. This creative crossover easily blends Squid Game's tension with Domino's convenience, turning their Emergency Pizza into the ultimate lifesaver even in the most unexpected situations. What do you think of their Marketing Move? . . #goldbanyan #marketingagency #marketingdigital #marketing #marketingstrategy #squidgame #squidgamenetflix #squidgames #ads #ad #dominos #trending

What's New to The Street... ???? Netflix’s Holiday Touchdown!? This Christmas, Netflix is bringing NFL fans something special with its first-ever live games. Get ready for extra camera angles and an unforgettable Beyoncé halftime show! ???? ? How excited are you for this epic holiday play? Drop your thoughts below! ????Follow New To The Street for more! ? #NetflixNFL #ChristmasEntertainment #NFLLive #HolidayVibes #FootballFans #StreamingExperience #Innovation #Businessupdate #Businessnews #Business #News #Newtothestreet

What's New to The Street... ???? Netflix’s Holiday Touchdown!? This Christmas, Netflix is bringing NFL fans something special with its first-ever live games. Get ready for extra camera angles and an unforgettable Beyoncé halftime show! ???? ? How excited are you for this epic holiday play? Drop your thoughts below! ????Follow New To The Street for more! ? #NetflixNFL #ChristmasEntertainment #NFLLive #HolidayVibes #FootballFans #StreamingExperience #Innovation #Businessupdate #Businessnews #Business #News #Newtothestreet

?? Have you watched the latest season of Squid Game? ? If not, you’re missing out—not just on edge-of-your-seat drama but also on Netflix’s genius strategy to keep you hooked! ? Squid Game isn’t just a show; it’s part of Netflix’s master plan to turn its hits into franchises, much like Marvel and Disney. From interactive theme parks to spin-offs and global merchandise, Netflix is building an ecosystem around its most popular series. ? Want to know how Netflix is reshaping entertainment and where Squid Game fits in this strategy? Keep swiping to find out!?? Netflix #squidgames #ott #entertaintment #netflix #marketbrew

How Online Gambling Influences Film and Television Online gambling, cinema, and TV are redefining the narrative in the fast-changing entertainment industry. This phenomenon is affecting how viewers interact with media and what they watch. The inclusion of online gambling in movies and TV is a major change in the entertainment industry. Online gambling advertisements within films and shows open up new revenue channels for producers. High-profile sponsorships between online casinos and film franchises boost visibility and audience reach for both sectors. Branded games and betting applications blur the distinctions between watching and playing. #igaming #igambling #onlinesportsbetting #onlinegambling #ndoglobal #bullgrazing

#Netflix drops a dime today ahead of their #upfront as they push more into live sports. The #streaming giant will be the global home of two #NFL games on December 25th and get at least one holiday game for Christmas Day in 2025 and 2026 as part of a three-season deal. It will be interesting to see how this shakes up their #CTV ad and sponsorship inventory with all the game stoppages since they include less #commercial breaks than rivals like #Hulu. #mediastrategy #mediaplanning #mediabuying #mediagency