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Cyber-Safe School Year: Essential IT and Cybersecurity Tips for Students and Parents As we’ve kicked off the school year, students and parents are getting back into their routines. Technology plays a crucial role in education, making it imperative to prioritize IT and cybersecurity. Ensuring that devices and online activities are secure can safeguard sensitive information and create a safe learning environment. We’ve put together some essential IT and cybersecurity tips to keep in mind this school year. By following these IT and cybersecurity tips, students and parents can ensure a safe and secure school year. Prioritizing cybersecurity helps protect personal information, maintain the integrity of online activities, and create a safe digital environment for learning and growth. Stay vigilant, stay informed, and have a successful school year! For a more comprehensive list of tips, check out the original blog post on our site, which is linked in the comments. I've put together three takeaways and next steps: 1. Manage Your Digital Footprint ? Setting up privacy controls Review and adjust the privacy settings on social media and other online accounts. Ensure that personal information is not publicly accessible, and limit the visibility of posts and profiles to trusted friends and family. ? Monitoring online activities Keep an eye on your children's online activities and encourage open communication about their digital experiences. Use parental control software to set appropriate boundaries and protect them from harmful content. ? Teaching safe online practices Educate your children about the importance of not sharing personal information online, such as their full name, address, or school details. Encourage them to think critically about the content they post and the people they interact with online. 2. Maintain Physical Security ? Using secure backups Regularly back up important data from personal devices to secure cloud storage or external drives. ? Locking devices Encourage your children to lock their devices when not in use, using passwords, PINs, or biometric authentication like fingerprints or facial recognition. ? Keeping track of devices Remind your children to keep their devices in a secure place when not in use, especially when at school or in public places. Using a protective case and labeling devices with contact information can also help in case they are lost. 3. Encouraging Cybersecurity Awareness ? Staying Informed Stay updated on the latest cybersecurity threats and best practices. ? Promoting cyber hygiene Encourage good cyber hygiene practices, such as logging out of accounts when not in use, and avoiding downloading files from unknown sources. ? Seeking professional help If you suspect that your device or account has been compromised, seek professional help immediately; such as the recourses included with identity theft protection and insurance plans.

Are you prepared for a data breach? As much as we hope it never happens, the truth is that data breaches can happen to any business – big or small. ?? Here are 5 reasons why all businesses should have an incident response plan ready: ??. ???????????????? ????????????: By having a well-defined incident response plan, you can swiftly identify, contain, and resolve issues. This, in turn, reduces the impact on your daily operations. ??. ?????????????? ???????????????? ??????????: In a breach, your customers will want to know that you are taking steps to protect their data. Having a plan in place demonstrates your commitment to safeguarding their data. ??. ???????????? ???????? ??????????????????????: If a breach occurs, you could be subject to fines or penalties if you fail to meet certain regulations. Planning ahead will prepare you for such an event and ensure you meet the standards set forth by relevant authorities. ??. ???????????? ????????????????????: Effective incident response means quick resolution, which helps to minimize downtime. ??. ?????????????? ?????????????? ????????????????: By creating a response plan, you can reduce the risk of an attack recurring in the future. This will help to strengthen your overall security posture and give you peace of mind. #IncidentResponsePlan #InformationTechnology #Cybersecurity

Your Customers Are Talking: Are You Listening? Ever wondered what your customers really think about your brand? Instead of just gathering stats, why not dive deeper to uncover their needs, wants, and challenges? Understanding what they think, feel, and experience can make all the difference in whether they stick with you or head over to your competitor. Gone are the days when gathering customer feedback meant relying on surveys, questionnaires, and focus groups. While these methods have their value, they often come with low response rates and can be quite time-consuming and expensive. Thankfully, technology has evolved, offering richer and more nuanced ways to get feedback directly from your customers. Customer feedback is more than just data; it’s a goldmine of insights that can help you improve your business. By leveraging online surveys, feedback forms, and social media, you can get a clearer picture of what your customers want and need. So, what are you waiting for? I've put together three takeaways and next steps: 1. Online surveys and feedback forms are powerful tools for understanding your customers. Compared to traditional methods, these tools are more efficient and can provide deeper insights. Here are some advanced features to consider: ○ Customizable Questions: Tailor your questions and update them over time to get specific insights. Have the questions adapt to the previous response or go beyond multiple choice. ○ Expand Your Reach: gather feedback from a broader group of customers. This gives you a more accurate picture of your user base, not just the loudest voices. ○ Real-Time Analysis: Get instant and more accurate feedback at the point of interaction. ○ Integration with Other Tools: Sync your surveys with CRM systems for a holistic view or have your feedback automatically displayed on your website or Google. 2. Social media platforms are a great place to search for customer feedback. To turn social media into a listening post, follow these steps: ○ Identify Your Goals: Know what you want to achieve with your social media listening. ○ Choose the Right Tools: Use tools that help you monitor mentions, comments, and direct messages. ○ Know Your Audience: Understand who your customers are and where they hang out online. ○ Engage Actively: Respond promptly to comments and messages to show customers that their voice matters. 3. Taking Customer Feedback to the Next Level Online surveys and social media listening are just the beginning. To truly unlock the potential of customer feedback, consider a broader tech toolbox. Show your customers that their input matters by acting on their feedback and communicating the impact.

#TechTipTuesday

??? ?????????? ???????????????? ??????! Today, we celebrate the spirit of exploration and the curiosity that drives innovation. Just as Columbus set sail into the unknown, let's continue to embark on our journeys—whether it's in our careers, personal lives, or our commitment to learning. Let's embrace new ideas, foster creativity, and drive change within our industries. What exploration has shaped your career path? Share in the comments! #ColumbusDay #Innovation #Exploration

Stay One Step Ahead of Cybercriminals We all know the importance of keeping our digital doors locked tight, but are your employees as vigilant as you are? It’s important to ensure everyone in your organization is on the same page when it comes to cybersecurity. Let’s dive into the latest threats and how you can protect your business from falling victim to cybercriminals. Malware is like the digital version of a bad apple—it can spoil the whole bunch. Cybercriminals use malware to compromise devices, from smartphones to desktops. Some attacks aim to destroy customer trust or lock users out of their accounts, while others steal data, funds, and identities. Malware comes in many forms. Viruses and worms replicate themselves to infect one or multiple computers. Adware and Trojan horses disguise themselves as something harmless, tricking employees into interacting with them. And let’s not forget about those sneaky links in emails and on websites that can spread malware with just one click. In January 2023, a new malware campaign emerged, targeting Windows users with.URL files that act as shortcuts to malicious websites. These shortcuts often hide in. PDF files, looking innocent but posing a significant threat. When clicked, they open an outdated version of Internet Explorer, riddled with zero-day flaws. This outdated browser leads users to fake websites where hackers can deploy malware and steal information. Thankfully, Microsoft has been on the ball, releasing patches to address these vulnerabilities. During July Patch Tuesday, researchers highlighted how hackers use these techniques to trick Windows users. Alongside the patches for the zero-day flaws, Microsoft has addressed 140 other vulnerabilities. By staying informed and proactive, you can keep your business safe from cyber threats. Remember, a little caution goes a long way in protecting your valuable data and maintaining customer trust. I've put together three takeaways and next steps: 1. Keep Everything Updated Ensure your browser and Windows machines are always up-to-date with the latest patches and updates. 2. Educate Your Team Regularly train your employees on the latest cybersecurity threats and how to recognize them. 3. Be Cautious with Emails Encourage employees to be wary of suspicious emails and links.

Unlocking the Power of Gig Workers: A Guide for Small Businesses Have you ever found yourself juggling multiple roles in your business, wishing you had an extra pair of hands? Well, welcome to the gig economy, where technology is transforming the way we work and do business. Let’s dive into how this shift can benefit you and your business. You might have heard musicians, actors, and artists talk about their “gigs.” These are short-term jobs without a long-term employer. Thanks to digital marketplaces and platforms, this concept has expanded to various fields, creating a gig economy. Freelancers can now find job opportunities and clients online, allowing them to earn an income while maintaining a flexible work-life balance. As a small business, you might not have all the in-house resources you need. This is where gig workers come in handy. Need a creative writer for ad copy, a graphic designer, or an automation expert? You can hire freelancers on a project basis, saving you the cost of full-time employees. Plus, both you and the freelancers save on travel expenses and other costs associated with in-person meetings. It’s a win-win! One of the coolest things about the gig economy is the access to a global talent pool. You can post job opportunities online and receive applications from candidates worldwide. This means you can find the best talent, regardless of location. Freelancers also benefit from working with companies in different industries, which helps them develop new skills and reach new professional heights. Imagine hiring someone only to find out they don’t meet your expectations. With short-term contracts, risk mitigation is easier. If a freelancer doesn’t work out, you can move on to the next candidate without the hassle of long-term commitments. Freelancers also enjoy more autonomy, choosing jobs they prefer and managing their workload to maintain a healthy work-life balance. Gig platforms are revolutionizing how we find jobs, customers, and employees. As a small business owner, tapping into the gig economy can provide the flexibility and talent you need to tackle your next big project. Ready to get started? I've put together three takeaways and next steps: 1. Identify specific tasks or projects Determine which tasks or projects within your business could benefit from hiring gig workers. This could include creative writing, graphic design, or automation expertise. 2. Explore gig platforms Research and sign up on gig platforms to find freelancers. These platforms provide access to a global talent pool, allowing you to find the best talent regardless of location. 3. Post job opportunities Detail the requirements and expectations to attract suitable candidates. A word of warning… If the role involves access to IT systems or critical data, be sure to verify your hire's identity to avoid risks, unlike Knowbe4, who recently hired a North Korean agent due to a lack of screening.

We're sure you've heard the saying, "A chain is only as strong as its weakest link." ?? When it comes to cybersecurity, this couldn't be more true. One careless click from an untrained employee can put your entire organization at risk. As a leader, cybersecurity training should be a top priority for you. Here's why: ?? Minimize Risk Cyberattacks are becoming more sophisticated and frequent, making it easier for hackers to infiltrate systems. By providing your team with proper training, you can minimize risk. ?? Create a Culture of Security When cybersecurity is ingrained in your company's culture, it becomes a natural part of everyday operations. This mindset shift turns your team from reactive to proactive, ultimately making your business more secure. ?? Protect Your Reputation A breach can shatter trust and credibility. By investing in training, you show customers and partners that you take data protection seriously. ?? Stay Compliant With regulations tightening, training helps your team stay ahead of evolving cyber laws, keeping your business safe from legal pitfalls. Don't wait for a breach to happen. Take action now to create a proactive, security-conscious team that can defend your business from the inside out. #Cybersecurity #Leadership #DataProtection #BusinessSecurity

The Role of Social Media in Modern Marketing In the age of TikTok, Instagram, LinkedIn, and X, social media has become a key component of marketing any business. From promoting your products and services to building a community of loyal followers, these platforms are the path. But social media isn’t just a one-way street. While you’re sharing information with your audience, they’re also providing you with valuable insights. Many business owners are on the hunt for the magic formula for social media success. The truth is, it boils down to delivering the right content at the right time on the right platform. Social media insights can help you achieve this by analyzing data from your campaigns. This data can show useful and actionable information to refine your messaging, improve engagement, and increase brand awareness. Some of the key insights you can get from analyzing your social media are: · Understand Audience Behavior: By analyzing your audience’s behavior and demographics, you can tailor your content to meet their needs and preferences. · Evaluate Performance: Track the performance of your social media campaigns to see what’s working and what’s not. · Identify Influencer Partnerships: Find potential influencers who can help leverage your brand. · Spot Trends: Use social listening to analyze what people are talking about, what they love, and what they want; and try to ride that wave. · Sentiment Analysis: Understand what people are saying about your company or products to find areas for improvement. · Competitive Analysis: Keep an eye on what your competitors are doing and how your product measures up. By paying close attention to your metrics, you can make more informed decisions about your business and your marketing. This helps you maintain favorable perceptions of your brand and address issues quickly. Ultimately, social media insights allow you to create content, products, services, and experiences that resonate with your audience, helping you to meet their needs. If you’re wondering where to get started… I've put together three takeaways and next steps: 1. Know Your Audience Understand who your followers are, their demographics, and what they’re interested in. 2. Know Your Reach Measure impressions, reach, and visibility, over time, so that you know how many people are seeing your content. And track how your audience and followers are growing over time. 3. Know Your Impact Look at likes, comments, mentions, hashtags, and shares to see what people are saying about your brand and how your audience is interacting with your content. What are the conversations and sentiments and what does that tell you about what you’re doing right and what you could do better?