CXOtv news | Techplus Media的动态

In the ever-evolving #DigitalMarketing landscape, businesses are investing in technologies as part of their marketing strategies and CMOs play a pivotal role in driving #technology adoption. In fact,?Meltwater’s ‘State of Social Media 2024’ report?showed that 5% of APAC businesses see #AI as an important part of their #SocialMedia strategy. This is a notably higher percentage?when compared with?their global counterparts (44%). While in?Hong Kong, 64% of brands?in Hong Kong?have used AI for personalised content and marketing, according to Twilio’s State of Customer Engagement report.?? In a conversation with MARKETING-INTERACTIVE, Dickson Ma, chief marketing officer,?LPS (Lenovo?PCCW Solutions), said a #CMO must grasp how relevant technologies interconnect, even if they aren’t an expert in every tool. “Recognising when to adjust the technology stack for improved performance is also crucial.”? #DigitalMarketingAsia

?? Unlock the Power of Automation: Watch Leaders at Meta's Marketing Summit Online! Join industry pioneers and leading brands at the Meta Marketing Summit online on 24 April 2024 from 11AM GMT+3 and unlock the power of automation! Throughout the morning, gain access to invaluable strategies and insights essential for navigating the ever-evolving digital landscape. Don't miss out on the opportunity to delve into areas crucial for success in today's digital landscape, including: ? Generative AI in marketing ? Best-in-class Performance Marketing and Creativity ? Connecting with communities through short-form video ? The importance of measurement in a changing world Secure your place today and stay ahead of the curve! Follow the link to register: ?? https://lnkd.in/ePUikj-s #MetaMarketingSummit #Automation #DigitalMarketing #AI #PerformanceMarketing #Creativity #Measurement #MarketingStrategies #ShortFormVideo #CommunityBuilding

?? Embracing AI in B2B Tech PR and Marketing: Insights from Industry Leaders Netprofile, our esteemed member agency from Finland, has produced a new insightful report, "Insight Track: B2B Tech PR and Marketing in the Age of AI." This report, based on interviews with senior professionals from leading organizations like Deloitte, Salesforce, and Visma, highlights the key trends shaping our industry: ?? Key Takeaways: Immediate Reskilling: Enhance AI capabilities while preserving human creativity. Ethics and Sustainability: Prioritize transparency and genuine campaign practices. Agile Tactics: Shift focus to data-driven marketing and media relations. Thought Leadership: Differentiate with unique insights and compelling delivery. Explore how to navigate the evolving landscape of B2B tech PR and marketing. #AI #B2BTech #Marketing #PR #ThoughtLeadership #Ethics #Sustainability #Netprofile ?? https://lnkd.in/d7GpEx76

There are 2 GTM roles that are critical to success in this market. But most companies don't have them. First, let's describe the environment that companies in the lower middle market need to navigate: -- Tons of competition and, increasingly, alternatives (not direct competitors) -- A category leader with 100x the resources -- Overwhelming content "pollution" (from the Buyer's perspective) -- Access to audiences via social platforms decreasing (algos favoring the platform) -- Ad costs nearing the "efficient frontier" (in favor of the ad platforms) -- Email inboxes like Fort Knox -- Phones with AI force fields (especially with move to mobile vs desk phones) -- Heightened risk aversion for companies in consideration So how do we respond to this environment? We have found there are two critical adjustments that need to be made to the "typical" B2B GTM structure: 1????Get deeper customer insights, faster and all the time. 2????Prioritize monitoring GTM inputs at the system level, vs. individual functions There are two roles that make this happen: --< 1 >-- THE INVESTIGATIVE JOURNALIST There are over 10 petabytes of information created on the Internet ... Every. Single. Day. The noise has just gotten too extreme for our buyers to bear. They just want answers. Relevant, specific answers from sources they can trust. No, we don't already have this role. Take a closer look at our Content and Product Marketing efforts. We don't go deep and we don't do it consistently. --< 2 >-- STRATEGIC REV OPS There are 3 core capabilities we seek from this team: 1. Creatively procuring data on our market and customer 2. Designing and maintaining systems that activate this data 3. "System's Thinking" monitoring of performance (via GTM inputs and cohorts) "Strategic" Rev Ops is just that ... strategic. We may consider investing here before Sales? ?? More detail on these roles in this week's gtm Short, which you can find at ... gtmPRO(dot)co

Global Growth Solutions: DIY marketing ?? DIY (do it yourself) marketing tactics for SMB's can take up to 10 hours a week or more. This is time that business owners don't really have. Hiring specialists is the way to go. The most effective ways to expand local reach is: PPC, SEO/SEM & Email. GGS will utilize data scrapers to make SEO sales. We predict between 5-20 per day and at a 499.99$ per month price point it's affordable for all. We can guarantee at least two keyword centric articles per month for all of our clients by utilizing marketing tech to write perfect articles. My partner Paulo Angelo Cenar believes we can have account managers in Manila who will provide long consulting talks with PPC appointment transfers. I'm a believer in Asia but this type of sale would have to be practiced and people from Asia would need a brilliant plan to persuade our prospects. A very effective CRM would be needed too! The SEO sales will fill up "callback pipelines" for our BPO reps to contact regularly. I have a feeling that salaries for these type of campaign managers will approach the 1000$ a month or more for these BPO reps from Manila. Using technologies like Intuit Mailchimp will give us templates for email campaign designers. The software allows customization and our artists will have to be very qualified. The opt-in consumers will receive emails for promotions and local exposure. Email marketing is a very effective medium. We track the open rates and provide the total package for all of these SMB's. Global Growth Solutions will specialize in so much and honestly it will be a daunting challenge to train all of these BPO superstars too! Investors? DMCI Homes Vanguard BlackRock Antler IBM Google NVIDIA Meta LinkedIn CoreCivic Apple Amazon Intel Corporation Microsoft Xandr BigCommerce FactSet ESPN Tesla TELUS Rivian Medtronic National Football League (NFL) NASA - National Aeronautics and Space Administration SpaceX Intuit Oracle Interpublic Group (IPG) HubSpot Barclays #vcfunding #investors #bpo #outsourcing #marketingagency Ketch #tomchavez #timcook Federal Bureau of Investigation (FBI) #elonmusk #satyanadella #brinsergey #markzuckerburg #asia #georgezoley CNN #donaldtrump

Embracing AI in PR and Marketing is a must, and getting there is a leadership issue. Based on the recent Netprofile Insight Track industry outlook report featured by GlobalCom PR Network, leading B2B Technology companies invest heavily in reskilling and empowering their teams to experiment, innovate, and leverage new opportunities. Every organization needs to find their unique balance: How to secure AI's efficiency gains while upholding strong ethics and ensuring differentiation through unique insights? Check out the report and read more! Your thoughts are more than welcome - happy to discuss! ?? #pr #marketing #AI

In today’s competitive landscape, field marketing is more than just events and outreach—it’s about driving measurable business outcomes through precision-targeted strategies. With over 18 years of experience across diverse geographies (US, UK, APAC, and India), I’ve honed the art of combining data-driven insights with creative execution to deliver tangible results. One of my proudest achievements? Launching a deep-tech B2B SaaS product in under six months, acquiring 45+ high-value clients and driving a 40% increase in quarterly revenue. By leveraging account-based marketing (ABM) and localized campaigns, we not only enhanced pipeline growth but also expanded into new regional markets, contributing $2M in additional revenue. What drives me is the challenge of aligning marketing with sales to optimize the customer journey. Whether it’s scaling through omni-channel campaigns, enhancing lead conversion with CRO techniques, or creating strategic partnerships to fuel co-marketing opportunities, my focus has always been on pipeline acceleration and revenue growth. As head of field marketing, I see immense potential for applying these principles for simplying HR processes for businesses. Imagine integrating ABM and localized campaigns to target high-growth SMBs, while leveraging tech partnerships to boost lead nurturing. Let’s connect and explore possibilities! #FieldMarketing #RevenueGrowth #Leadership #Greythr

In today’s competitive landscape, field marketing is more than just events and outreach—it’s about driving measurable business outcomes through precision-targeted strategies. With over 18 years of experience across diverse geographies (US, UK, APAC, and India), I’ve honed the art of combining data-driven insights with creative execution to deliver tangible results. One of my proudest achievements? Launching a deep-tech B2B SaaS product in under six months, acquiring 45+ high-value clients and driving a 40% increase in quarterly revenue. By leveraging account-based marketing (ABM) and localized campaigns, we not only enhanced pipeline growth but also expanded into new regional markets, contributing $2M in additional revenue. What drives me is the challenge of aligning marketing with sales to optimize the customer journey. Whether it’s scaling through omni-channel campaigns, enhancing lead conversion with CRO techniques, or creating strategic partnerships to fuel co-marketing opportunities, my focus has always been on pipeline acceleration and revenue growth. As head of field marketing, I see immense potential for applying these principles for simplying HR processes for businesses. Imagine integrating ABM and localized campaigns to target high-growth SMBs, while leveraging tech partnerships to boost lead nurturing. Let’s connect and explore possibilities! #FieldMarketing #RevenueGrowth #Leadership #Greythr

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