Cut is thrilled to collaborate again with Hulu on their latest campaign to showcase Hulu + Live TV and sports, just in time for NBA playoffs! The campaign showcases the dynamic evolution of basketball, seamlessly bridging the gap between old-school and new-school perspectives in both the sport and sports consumption. To kick-off this 360 campaign, Hulu and Cut's social media channels collaborated on an episode of “Word on the Street," a social series hosted by Cut’s on-air talent and featuring special guest, NBA star John Wall where passersbyers were given the opportunity to participate in trivia questions and activities about cable vs streaming and old school vs new school. The first two episodes were filmed at beachside basketball courts in Venice, CA. The third and final episode was filmed at a Cut and Hulu hosted live activation at Crandon Beach Park in Miami, taking viewers to a custom Hulu + Live TV branded basketball court designed to split dramatically between old and new school styles. The activation also featured Hulu-branded basketballs, a locker room, lounge and press room adjacent to the court inviting players to experience a “post game” press conference and create their very own Hulu branded basketball cards! To complete the campaign, Cut took it's hit series Keep It 100 out of the studio and to the beachside court in Miami to ask locals, influencers and of course NBA Star John Wall, "Are you Old School or New School?" Check it out below! Special shout out to everyone who made this amazing project come to life! Sarah Loeb, Adam Soto and Chie Kobayashi at Hulu, Simone Brooks and Vanessa Sanchez at Publicis Imagine and Abigale Smith, Briana Mackey, Patricia Coloney, Hope Swanks, Blaine Ludy, Blake Pedersen, Kelli Hsu and Bailey Williams at Cut.com
Are You Old School or New School? | Keep it 100 | Cut
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Abigale Smith
6 个月
Months in the making! So proud of this incredible team ??
Briana (Mackey) Vuu
6 个月
What a partnership!! ??
Director of Brand Partnerships @ Culture Genesis | Inclusion & Equity Advocate | Storyteller
6 个月DREAM. TEAM.