Cut+Dry的动态

“For months, economists have been predicting that consumers would cut back on their spending in response to higher prices and interest rates. But it’s taken a while for fast-food chains to see their sales actually shrink, despite several quarters of warnings to investors that low-income consumers were weakening and other diners were trading down from pricier options.” “The cost of eating out at quick-service restaurants has climbed faster than that of eating at home. Prices for limited-service restaurants rose 5% in March compared with the year-ago period, while prices for groceries have been increasing more slowly, according to the Bureau of Labor Statistics.” “Even so, many companies in the restaurant sector and beyond it have warned consumer pressures could persist. McDonald’s CEO Chris Kempczinski told analysts the spending caution extends worldwide.” “”It’s worth noting that in [the first quarter], industry traffic was flat to declining in the U.S., Australia, Canada, Germany, Japan and the U.K.,” he said.” - Amelia Lucas

it's not a one-size-fits-all. and each retailer will have their specific set of needs. but there are some foundational things to have: 5 Essential Features Alcohol and Food & Beverage Merchants Need in an E-commerce Platform

Growing e-commerce and online food delivery service demand: The increasing popularity of e-commerce and online grocery shopping has created higher demand for cold storage and last mile transportation services, specifically within the Food & Beverage industry. As the number of online food delivery service users continues to grow, demand for cold storage will also increase due to higher inventory needs.? #JLLINDY

It is estimated that by the end of 2024, the food delivery market’s revenue will be around $270 million!? This rise in popularity is benefiting convenience retailers, with average delivery orders being $44 — five times higher than the typical in-store average check.? To learn more about this desired convenience, visit Restaurant Dive!? #FoodserviceIndustry #FoodDelivery #Convenience??

I'm curious what you think about Brand Loyalty when it comes to increasing costs at fast food chains when they know they are squeezing already financially-squeezed consumers? Fast food chains like McDonald's and Taco Bell are finally admitting that lower-income families can no longer afford them and that people are getting price-increase "weary". NOW they are starting to lower their costs after almost 4 years of consistently raising them to achieve record profits. But I wonder is this? When they do lower their prices to increase demand (which they'll have to if people stop eating there), will those who used to eat there have moved on? I've been puzzled these past years by the fast-food chains' brand strategy because I thought being cheap was the main component of processed food purchases. Am I wrong? This article shows that some people have transitioned to higher-quality foods for the same price. Now, I know not everyone has Gate 45 active in their Human Design chart, but I happen to have this one activated and it holds true for me that I enjoy being part of a system that provides resources to the community. Which means corporate greed annoys me! Just because you can increase your prices over and over, it doesn't mean you SHOULD. Making a profit is great, don't get me wrong, but just not when it's at the expense of a people (IMHO). There definitely could've been a middle ground here and I wonder if consumers will hold fast-food chains accountable or just flood back with the price drops. What do you think? Did these chains lose some of their brand loyalty, or no? Do you think they also lost some consumers to healthier options, or no? #inflation #awareness #awakening #consciousness

Third-Party Delivery is more expensive for restaurants, that is a fact. It is also a fact that restaurant opertators can control what they can control. Here are three suggestions restaurant operators may want to consider to promote more direct ordering from their guests. 1. Exclusive Direct-Only Offers and Loyalty Programs Exclusive Offers: Provide special deals exclusively for customers who order directly through the restaurant’s website or app. This can include “first-order” discounts, direct-order-only meal bundles, or limited-time promotions. Loyalty Programs: Establish a comprehensive loyalty program that rewards customers for direct orders. Offer points for every purchase that can be redeemed for discounts, free items, or exclusive experiences. Personalized rewards and targeted promotions can further incentivize repeat business. 2. Enhanced Direct Ordering Experience Seamless Online Ordering: Invest in a user-friendly and efficient online ordering system. Ensure the platform is easy to navigate, with a streamlined checkout process, multiple payment options, and real-time order tracking. Promote Convenience and Speed: Highlight the benefits of ordering directly, such as quicker delivery times, accurate order customization, and direct customer support. Use social media, email marketing, and in-store signage to communicate these advantages clearly. 3. Engaging In-House Experiences and Marketing Unique In-House Events: Host special events, such as themed nights, live entertainment, or exclusive chef’s table experiences, to draw customers into the restaurant. Promote these events through social media, email newsletters, and community engagement. Personalized Marketing: Use customer data to create personalized marketing campaigns that encourage direct orders. Send targeted offers, personalized messages, and reminders to customers based on their preferences and order history. #restaurants #directorder

Glimmers of a “soft landing”, a flattening of wage increases, and relief in the supply chain all seem to point to a cautiously optimistic 2024 for restaurants. One key to success in the coming year will be capturing and capitalizing on customer data. That means leveraging loyalty programs, having your own online ordering portal, and keen analysis of POS data to make strategic marketing decisions that drive top line sales as well as profitability.

There are many industries out there that have experienced rapid growth in spite of the coronavirus pandemic, and the food and beverage industry appears to be one of the most interesting ones of the bunch.? Most importantly, the industry stopped focusing on brick-and-mortar locations. #FoodBusiness #FoodEcommerce

“Consumers aren’t sacrificing dining out, even with prices on the rise — but they are getting more savvy about managing those bills.” “The majority of Americans surveyed, 81%, say they are dining out once a month or more and 31% say they dine out once a week or more, according to new research from e-commerce provider Lightspeed Commerce Inc.” “U.S. diners are noticing rising prices when the server drops off their bill, with 69% in the Lightspeed survey reporting pricier meals. Some said they’re seeing “shrinkflation” in action, with 39% noticing their favorite dishes shrinking in size even as the prices remain the same or increase.” “Nearly half of U.S. diners, 45%, are being more frugal by asking for to-go boxes to enjoy leftovers later, according to Lightspeed. Meanwhile, 43% are hunting for deals with coupons, 39% are choosing value meals and 36% are taking advantage of happy hour specials.” “One way consumers say inflation is impacting their dining habits is through tipping. Of those surveyed, 44% of consumers said inflation has affected their ability to tip.” “The majority of diners surveyed, 73%, say they’re not happy when the cashier flips around a tablet screen to reveal auto-tipping options.” “When looking at scenarios outside of sit-down restaurants, consumers are more likely to tip delivery drivers (61%), than baristas at coffee shops (28%) or an employee working behind a counter (19%).” - Genna Contino

There are many industries out there that have experienced rapid growth in spite of the coronavirus pandemic, and the food and beverage industry appears to be one of the most interesting ones of the bunch.? Most importantly, the industry stopped focusing on brick-and-mortar locations. #FoodBusiness #FoodEcommerce