Curator Hotel and Resort Collection的动态

As hotel brands multiply faster than ever, travelers face a daunting array of choices. But what's behind this surge, and are all these brands necessary? Our latest guest post by our partner TCRM - Total Customized Revenue Management sheds light on this trend, exploring the complexities of hotel branding and the challenges it poses for revenue managers. With over 18 million guest rooms and 1,200 brands worldwide, the competition is fierce. Here's where revenue managers play an important role in ensuring brand differentiation and positioning -by strategically aligning pricing with brand positioning and guest preferences. UpsellGuru is proud to be a partner of #TCRM. Together, we're unlocking new opportunities in the dynamic hospitality landscape to help hotels drive growth and profit. Read the guest blog here: https://lnkd.in/gCQAsGy7 #revenuemanagement #hospitalitytech #hospitalityupselling #upsellguru #tcrm

“[Hotel] guests are willing to give data because they know hotels are able to customize the experience for them. As a marketer – that’s the holy grail! ???What Cendyn does as a hospitality partner is make it easier for our customers to realize the value of their data – not only to draw insights but to monetize it as well” - Tina Markowitz, VP, Global Strategy at Cendyn. Watch the full video interview with Simone Puorto of Hospitality Net here ?? ?: https://lnkd.in/eqNnFwHQ #hoteldata #firstpartydata #hoteltechnology

What really matters when increasing sales in your hotel and spa? Years ago (2009) I began building commercial frameworks aimed squarely at growing hotel sales. The fundamentals were pretty simple. These frameworks start with a foundation - ensuring your systems are accurately tracking your guest data (even back then… in fact my first system config was Fidelio in 1997 coding market and source codes). ??Do your tech stack configuration in sync with your Chief Tech & Marketing Team From there, it’s all about price positioning and guest value. It’s not about competing with the hotel next door; it’s understanding what your guests will do. How far they will travel. 1 hour? 2 hours? What’s their reason to stay? ?? How many luxury hotels with spas are within a 2 hour drive of London? Manchester? Edinburgh? Your target audience? Guest acquisition is another major pillar, as is optimising website conversion to guide customers seamlessly toward booking. What impact would one more stay have on your sales? If 20% of your leisure guests booked just one more stay? ?? How many NEW GUESTS need to hit your funnel to achieve your targets? I also map out what sales you need over the next 12 weeks - by purpose and channel. Running workshops around defining your purpose and which channels to focus on. Direct Online / Direct Offline and all the others. What’s the best mix for you? We don’t ignore OTAs. And some very simple daily reports and dashboards are incredibly valuable for senior stakeholders. No heads down, bums up in spreadsheets. Numbers that drive action. Do you know how much revenue you need to pick up today, to achieve this months budgeted sales? What it’s costing? This year, one of our hotels saw monthly year-over-year growth, with one month reaching over 40% and last month over 30%. Every month has seen significant growth in sales. It’s a testament to the power of commercial frameworks that considers all aspects of revenue, sales and marketing. But the secret sauce? Our digital team. The thing we don’t talk enough about? Our quarterly campaigns. The concept, design and execution. It’s quite something. When these services align to the business strategy. Growth is almost guaranteed. Journey Louise Ryan Harriet McCarroll #hotelgrowth #spagrowth #sparevenuemanagement #hospitalityframeworks #digitalstrategy #hotels #spa

Guest satisfaction is key for the hospitality industry. Personalizing hotel services based on past stay data can boost occupancy. This involves detailed surveys, CRM systems, tailored communication, in-room tech, booking experiences, and real-time data use. Overcoming privacy and integration challenges is crucial. Personalization ensures long-term success and competitiveness.

At PACE Dimensions, we've observed a crucial trend in the hotel industry: the need for marketing and revenue management to work in closer harmony. Gone are the days when these departments could operate in silos. To drive better performance and deliver results, hotels must foster a symbiotic relationship between marketing and revenue management. Why is this integration so vital? ↗ Aligned strategies: When marketing and revenue teams collaborate, they can create cohesive campaigns that not only attract guests but also optimise revenue. ↗ Data-driven decisions: Sharing insights allows for more accurate forecasting and pricing strategies, leading to improved occupancy rates and RevPAR. ↗ Enhanced guest experience: A unified approach ensures consistent messaging and delivers on guest expectations, fostering loyalty and positive reviews. ↗ Agile response to market changes: Collaborative teams can swiftly adapt to shifts in demand, competitor actions, or unforeseen events. ↗ Maximised ROI: By pooling resources and aligning objectives, hotels can achieve better returns on their marketing investments. It's time for hotels to break down the barriers between marketing and revenue management. The result? A more robust, profitable, and guest-centric operation.

?? Calling All Hospitality Marketing Leaders! ?? Are you a hotel industry professional with a deep understanding of how marketing and digital transformation are shaping the guest experience, driving direct bookings, or enhancing brand visibility? I’m working on an exclusive white paper—Digital Transformation in Hospitality: Essential Marketing Strategies for the Modern Hotelier—and I’ve already had the chance to interview some incredible industry leaders. I’d love to get your unique perspective to round out the insights on marketing and guest engagement tactics. Why Participate? This is a unique chance to showcase your expertise, contribute to an industry-defining study, and share insights that could influence the future of hospitality marketing. Plus, all participants will receive early access to the findings, filled with actionable strategies and fresh ideas. If you: ? Have extensive experience in hotel marketing or digital guest engagement ? Are an innovator in driving direct bookings, increasing occupancy, or building brand loyalty ? Are passionate about advancing marketing practices and leading industry trends …I’d love to hear from you! Let’s work together to bring forward the best of what the hospitality marketing world has to offer. Drop a comment below or message me directly if you’re interested in contributing to this exciting project. Let’s put your expertise in the spotlight! ?? #HospitalityIndustry #DigitalTransformation #HotelMarketing #IndustryLeaders #WhitePaper #hotelowner #resort #luxuryhotel

Today's Revenue Management thought:- This week 4 part focuses on Distribution and why diversifying your hotels distribution, both on & off line isn't just about risk management; it's about seizing opportunities across a broader spectrum for sustainable growth. Leveraging Strengths: Different distribution channels play to different strengths of a hotel. Online platforms may capitalise on digital marketing and SEO strategies, while direct bookings leverage brand loyalty and personalised customer service. By diversifying distribution both online and offline, hotels can leverage their unique strengths across various channels, optimizing each for maximum visibility and revenue generation. This approach ensures that hotels can effectively compete in different market segments and environments. Have a profitable week. ??? N. Hall Consulting ?? Ring the bell ? Hit "+ Follow" ?? Leave me a comment ?? Like this, give it a thumbs up #Hotels?#Hospitality?#Distribution?#RevenueManagement #OutsourcedRevenueManagement?#Revenuegrowth?#Consultant #Hotelgrowth?#Coaching?#Hotelrevenue?#Hoteldistibution?#Hoteltech #Hotelmarketing

#PartnerSpotlight Welcome to LIGHTHOUSE - where we bring Travel & Hospitality Insights to light. ??We help Hotel Management Companies to Track Portfolio Performance ??We help Independent Hotels to Automate Their Room Pricing ??We help Short-term Rental Companies to target their Investment Strategy ??We help Destination Marketing Organizations to Optimize Marketing Campaigns One platform for everything: ??Market Intelligence: Make the most of market demand - Lighthouse helps you understand market demand with accurate insights on hotel booking intent, allowing you to uncover new revenue opportunities! ??Business Intelligence: Streamline your business from the inside - Lighthouse integrates seamlessly into your PMS, delivering lightning-fast, actionable insights on your business so you can confidently make better internal management decisions. ??Ai & Automation: Automate your room rates - Lighthouse helps independent hoteliers choose the best rates for their rooms with pricing recommendations based on current occupancy, competitor rates, and market demand. ??Data Solutions: Analyze short-term rental competitors - Lighthouse allows you to track and compare short-term rental competitors with customized data feeds, dashboards, and analytics tools that integrate with your systems. For more info on our incredible products, services, and solutions follow Lighthouse or visit our website at www.mylighthouse.com #hotels #hoteliers #hoteltechnology #hospitalitytech #hoteltechsolutions #hotelrevenuegrowth #hotelsuccess

Without a commercial strategy you could be putting your hotels at risk.?? Your strategy is your strategic blueprint which serves as your roadmap, guiding your hotel's sales, marketing, and revenue-generating efforts, ensuring you stay ahead of the curve and capitalise on every opportunity. Here’s what can happen without a well-thought-out commercial strategy: - Lack of direction and missed revenue opportunities - Competitive disadvantage in a saturated market - Inefficient resource allocation and wasted marketing efforts - Inconsistent branding and fragmented customer experience - Difficulty adapting to industry changes and market shifts - Reduced customer retention and loyalty At Commercial Acceleration, we understand the critical role a well-crafted commercial strategy plays in the success of your hotel group. Have you found the missing piece? Have you got your strategy in place for the second half of the year? If you need help with your game plan to map out your hotel's sales, marketing, and money-making game plan, keeping you one step ahead of the competition, then get in touch!?? You won’t be rudderless with us by your side! #Hotels #Hospitality #MarketingandSales #Strategy

Bredec Group Digital Transformation Shaping the Future of Commercial Strategy | By Whitney Altizer - Hospitality Net: Digital Transformation Shaping the Future of Commercial Strategy | By Whitney Altizer??Hospitality Net [email protected]