Tractor Supply’s About-Face on DEI
In a February 7, 2023, press release, Tractor Supply’s executive VP and chief HR officer stated, “Our deeply rooted Mission and Values are the foundation of who we are as an organization. They dictate that Tractor Supply prioritize a safe, respectful and inclusive work environment that values diversity of thought and perspective.”
Less than a year and a half later, Tractor Supply issued a June 27, 2024, press release that reads, “We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.” The press release then lists how Tractor Supply is abandoning its DEI goals, among other shifts.
Former Tractor Supply customer, David M. Perry, describes how he received the news in this opinion piece: https://lnkd.in/eUkkFQJ6
Tractor Supply’s recent about-face evidences the crucial work of DEI. In the words of Patrice Lumumba Jones, Chief Creative Officer, Enlight Media, “Those opposed to equality and inclusivity have long realized they’re in a fight to maintain their advantages. The resistance to DEI is completely predictable. Now is the time we push harder, not pull back. DEI in Context is a tool for those who see the future, not as a threat, but as a promise.” If that sounds like you, visit DEIinContext.com to get started.
#DEI #DiversityEquityInclusion #IKnowHistoryMatters #DEIinContext
President/CEO at Curative Connections
3 周What an incredible day spent with some of the most legendary Green Bay Packers alumni. Thank you so much for your community support and the thousands of members and families we serve at Curative Connections! #GreenBayPackersGiveBack #curativeconnections #GoPackGo