CultureTouch Studio, MediaCo Hot 97, and Trace Join Forces to Elevate Global Hip Hop and Afro-Urban Culture CultureTouch Studio is teaming up with MediaCo Hot 97 and Trace to take Hip Hop and Afro-Urban culture to new heights. Through digital innovation, live events, and global storytelling, this collaboration is all about bringing communities together, honoring cultural roots, and redefining what “urban” really means on a worldwide scale. Bringing Hip Hop and Afro-Urban Culture to a Global Audience ?? HOT 97, WBLS, and Trace are expanding content, events, and distribution worldwide. NEW YORK, PARIS & ZANZIBAR—(BUSINESS WIRE)—At the Trace Awards & Summit in Zanzibar, Trace, the global powerhouse for Afro-Urban music, entertainment, and empowerment, and MediaCo Holding Inc. (NASDAQ: MDIA), home to HOT 97 and WBLS, announced a game-changing initiative to elevate Hip Hop, R&B, and Afro-Urban culture around the world. “This is a defining moment for Hip Hop, R&B, and Afro-Urban culture.” As part of this movement, CultureTouch Studio is bringing its creative expertise in content, digital storytelling, and immersive experiences to deepen engagement and make an impact globally. What’s Happening? ? Exclusive content production & distribution across digital and streaming platforms. ? Co-hosting the annual Trace Awards and other high-energy global events. ? Expanding advertising & distribution channels to grow audience reach and revenue. Innovating the Brand Experience Together, CultureTouch Studio, MediaCo, and Trace are shaping the future of Hip Hop and Afro-Urban culture—pushing boundaries, telling bigger stories, and making a lasting global impact. This isn’t just about music—it’s about movement, culture, and the next wave of storytelling. Stay tuned. ????
