?? There is BIG news out of Forma.ai today ??
?
I'm very excited to share that Forma.ai has acquired a leading sales processes solution, SeaMonster.
?
From the very start––nearly 8 years ago––our vision was to create a sophisticated Sales Performance Management platform allowing revenue leaders and sales comp professionals to build, test, and run optimized compensation plans.?
?
We saw sales comp tooling hadn’t changed much in 30 years. And it was time to disrupt that.
?
Thanks to a ton of hard work to date, we’ve made incredible strides for our early, enterprise customers.
?
And now, this important next step.
?
From the first time I heard Kevin North and Jesse Lancaster’s vision for SeaMonster to create consistency in the sales motion through better management of sales process, I knew that the future of how we motivate and incentivize sellers was going to change.
?
It was natural to integrate these capabilities into Forma.ai, so organizations can go beyond tracking and reporting on sales activity, to nudging those behaviors forward with precise incentives.
?
This acquisition will help us deliver momentum on our holistic vision across the sales cycle rapidly, and is designed to help empower you to finally(!) unleash the potential of activity-based incentives.
?
SeaMonster’s ability to validate a salesperson’s activity across a sales process with Forma’s ability to dynamically incentivize that same individual’s compensation, will allow organizations to:
- Deploy incentives on any granular activity type with automatically validated data.
- Motivate their sales force in real time to complete activities that are known to drive a great customer experience, and ultimately revenue.
- To bring sales process, performance management and incentives closer together.
?
We can't wait to enable our customers to incentivize sales process compliance, and drive better outcomes from their sales teams. ??????
?
Learn more here:?https://lnkd.in/gApGztBv
Co-founder Extrovert, Regelio, Worktec ● GP @ INNORETAIL VC ● ex CBDO, X5/5ka ● Ex Strategic Consultant
4 个月Impressive to see how Alpha has set such a high standard in the industry! ??