Repurposing content isn’t just efficient — it builds bridges to entirely new audiences. How? Accessibility. Take Swapna Krishna, a space journalist and YouTuber who started turning her video scripts into newsletters after longtime readers — who preferred not to watch videos — asked her to. Some YouTube viewers ended up thanking her and became newsletter readers; some newsletter readers became YouTube viewers. It’s simple: 1?? Low effort, high return: She tweaks and sends the script the day after publishing a video. 2?? Accessible and versatile: The newsletter caters to?those who prefer reading, while broadening her audience reach. 3?? Credit where credit is due: Swapna’s work is research-heavy, and it’s hard to give full credit in the video. In the newsletter, she can add hyperlinks, crediting her sources and giving readers more depth. This isn’t just repurposing; it’s reconnecting with purpose. How could you adapt your content to expand your audience and connect in new ways?
