Constraints stop content from becoming too long, unfocused, or self-indulgent. ? Set limits. Newsletters under 500 words, videos under 3 minutes. Constraints force. ?? Draft first, cut later. Write freely, then slash the fluff with fresh eyes (give it a day!). ?? Kill your darlings. It’s not about you; it’s about the audience. Creative decision-making is always easier the more constraints you have and results in a tighter product for your audience.