?? Riffing, "idiot work," and never dumbing stuff down for your audience — good advice from Alex Dobrenko on making content for the internet. Wrote about Alex and his wonderful Both Are True newsletter for Creator Spotlight last week. Nobody quite doing it like he is. Really enjoyed what he said about idiot work in particular: “What makes an improv show great is when a mistake happens and how the performers react to it. Good improvisers, when something weird or dumb or bad happens that's clearly a mistake, they'll fold it into the show. And that will often be the best part of the show. What they're actually saying to the audience, especially in live shows, is ‘I'm okay with failing,’ which is really saying to the audience, ‘You're safe.’” Wrote at length about his approach to newslettering and how he grew his audience here: https://lnkd.in/e6q4zHH9
