In 2023, streaming TV viewership overtook traditional for the very first time, and it's continuing to grow! It used to be that TV advertising was out of reach or impractical for many local and small businesses. Now, with OTT, almost anyone can harness the power of TV advertising! Contact CRG to find out how today. #digital #digitalvideo #cordcutters #digitalvideoads #advertising #marketing #digitalmedia #digitalmarketing #TV #overthetop #streaming #streamingvideo #OTT #tvadvertising #ottadvertising
Creative Resources Group (CRG)的动态
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Digital streaming TV first surpassed cable and broadcast in 2022. This past June, streaming TV hit 40% of TV viewership! With streamlined targeting to eliminate waste, today's OTT can help almost anyone harness the power of TV advertising. Contact CRG to find out how today! #digital #digitalvideo #cordcutters #digitalvideoads #advertising #marketing #digitalmedia #digitalmarketing #TV #overthetop #streaming #streamingvideo #OTT #tvadvertising #ottadvertising
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??Linear TV, CTV, and VOD face key challenges and opportunities. Will 2025 mark the total transformation of TV, or its reinvention as the ultimate mass-reach medium? Here are the key trends. What do you think? ?? #CTV #VOD #LinearTV #Trends2025 #Advertising #MediaTrends #Streaming #ConnectedTV #TVAdvertising #MediaPlanning #InternationalAgency #MediaPlanningAgency #Anima
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Exciting news for small and medium-sized businesses! Comcast is introducing Universal Ads, a new platform designed to streamline the ad-buying process. Say goodbye to complicated transactions and hello to easier Streaming TV advertising. #smallbusiness #comcast #advertising #FreeWheelEmp https://bit.ly/4j7srZu
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Live, #FAST or on demand? In Nielsen's latest article from Alison Gensheimer, Head of Marketing, she discusses the convergence of linear and streaming TV. Discover why continuous planning, #optimization and adaptable data strategies are the keys to success in today's converging TV landscape. https://bit.ly/3WjBzSb Gracenote #ctv #streaming #advertising #TV #streamingwars
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Streaming has become the main way people consume TV. There's no denying the impact video has in advertising. The only debate is the best way to utilize that video. Vibe lets you advertise on streaming TV easier than ever, with an extremely low barrier of entry. See you on TV! Source: https://lnkd.in/e_kFQjTe #adtech #CTV #OTT #advertising #digitalmarketing
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How the mighty have fallen... and continue to fall! Streaming first surpassed cable/broadcast TV in July 2022 and its share continues to grow steadily. In June of this year, Nielsen reported that streaming services reached a record share of 40.3% percent of TV usage, leaving cable and broadcast in the dust at 27.2 and 20.5%. The big question is - Why aren't you advertising on streaming yet?? Contact CRG today to get started [email protected]. (Source:Statista/Nielsen) #digital #digitalvideo #cordcutters #digitalvideoads #advertising #marketing #digitalmedia #digitalmarketing #TV #overthetop #streaming #streamingvideo #OTT #tvadvertising #ottadvertising
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Cable TV Networks Have Lost Almost $15 Billion in Value This Year Because of Cord Cutting. With Streaming TV at 40% of all TV viewership in June, what's your plan to reach cord-cutters, cord-nevers and cord-shavers? JamLoop can help you reach this audience efficiently and cost-effectively! #streamingmedia #streaming #digital #media #ctv #mediabuying #campaigns #marketing #advertising #branding #political #campaigns
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Discover the potential of Connected TV advertising. As the future of television ads, CTV allows you to precisely target viewers on streaming platforms. It seamlessly combines the extensive reach of traditional TV with the accuracy of digital marketing. #ConnectedTV #CTVAdvertising #DigitalMarketing #Advertising
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Roku is the lead-in to everything happening on TV. Our unique vantage point, reach, and innovation can't be replicated by other platforms, providers, or programmers. Here's how we're helping brands succeed in streaming.?https://lnkd.in/dDwWYVDC #Streaming #Advertising #TV #NewFronts #RokuNewFront24
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?? TV is evolving faster than ever, and Alison Gensheimer, Nielsen’s Head of Marketing, breaks down how change could end up being a best case scenario for advertisers and publishers alike. "TV isn’t going anywhere, it’s going everywhere." Read her article and send me a message if you want to discuss it more deeply. https://bit.ly/3WjBzSb Gracenote #TV #CTV #OTT #streaming #streamingmedia #advertising
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