Cradle Cincinnati的动态

Why brands shouldn't just hire an agency you've worked with before... We know… We know… This may be an unpopular opinion, but hear us out. Both brands and agencies should be focused on making sure the relationship is the right fit for your current organization. Before entering into any long term committed relationship (especially one that involves a great deal of time, money and energy), both brands and agencies should make sure that this is the right fit for all parties. Here's why: -Your business needs at your new company are likely different than the business needs of your previous company. -Your agency team may likely not be the same team you worked with previously. -Your current budget, scope, needs, etc. are likely different than they were previously. The cost of getting this relationship wrong is too significant for both brands and agencies. Doing a thorough vetting process allows for the insights needed across teams to make this big decision. Even if prior relationships exist, making sure that this scope (at this current moment) is the right fit is worth it. And, doing an RFP will help with adoption of the new agency across the marketing organization, as the team will be invested in the relationship built with the agency rather than being told they must work with a new partner. #agencyRFP #marketingandadvertising #advertisingagency Ad Age ADWEEK 4A's

RFP Alert ?? The City of Madison's Monona Terrace Convention Center is on the hunt for a full-service advertising agency to bring the heat ??. Here's what's up: The chosen agency will handle creative and media buying to help the venue shine. Think digital campaigns, print ads, and killer strategies to boost brand awareness and fill the event calendar. Comment "MONONA," and I'll message you the RFP (if we're not connected, send a connection request so I can DM you.) Tag an agency you think should jump on this opportunity. __ Want more RFP alerts like this? Follow me and sign up for my email newsletter. ?? #marketing #businessdevelopment #growth #agencygrowth

If you're a GP Surgery, Primary Care Network, or just a business that's thinking about hiring soon - this article is for you. Don't just advertise and hope for the best. A recruitment agency service is free to use, will tap into a significantly wider candidate pool and ultimately, save on time and cost in the long-term. You have nothing to lose by putting us to the test! #menloparkprimarycare #nhs #generalpractice #nursejobs #alliedhealthjobs

I challenge any CMO to run their agency search process against ours. It doesn’t matter: → How big your brand is → How big your budget is → What type of agency you’re looking for I’ll bet our business on the fact that we can come up with a better, more relevant shortlist of three agencies than you can. Our service isn’t exclusive. You can run your own search while we run ours. On our end, we’ll use our first-party data to: 1) Search for great fits. 2) Run the necessary discovery calls. 3) Filter out any agency that's not a stellar fit 4) Present you a shortlist of the best three in <7 days Completely for free. And we’ll see who comes up with the better-performing shortlist. To be clear: I don’t say this to be arrogant. I say this because it’s my job. I’m incentivized to find you the best agency partners possible. That’s what pays my bills. So, any CMOs up for the challenge? #cmo #agencysearch #marketingagency

Thought on #ThoughtfulThursday?? I’d give you a little insight into how my advertising ideas happen???? Just to note… Whether I work for a company or not. I was at this great event organised by HIGHER Community with Talentful had this wonderful conversation with Sarah Dawes about her friend and recruiting in the NHS. I explained how I was really lucky to have worked at an NHS organisation that let me be really creative with my advertising. I mentioned an issue I find with the recruitment advertising in the NHS. I’m on the train ?? heading home and BAM ?? that conversation coalesces into an advertising ??. Before I reached home ?? I’ve designed a whole advertising campaign that will work in Print and on Socials. ?? I start my advertising ideas with that device ??in your hand. Now to some “Marisha ??? Speak” on how I think about my advert ideas: 1?? I think “long format” meaning lots of words and images that I know can then be chopped up for “short format” i.e. perfect for socials. 2?? Long Format perfect for careers website 3?? I also think about how I can make it memorable or as I like to call it the “inception” part. The bit that makes you go that’s so and so and gives you warm feelings. Oh! Before you ask I won’t tell you the advert idea cause I might use it. #Advertising #RecruitmentAdvertising #TalentAdvertising #EmployerBranding #ThoughtfulThursday??

You want to learn how to scale your business to your revenue goal? Feeling stuck where you are? Josh Nelson maps it out! Don’t miss this in-person event coming up in November! #digitalmarketing #joshnelson #growthmindset #success

Want to double your agency retention? I have hired multiple agencies, and there's one big mistake most of them make, They don't articulate the Next step in the process. When you are onboarding, don't just get a payment and go do your work silently. Show a roadmap of your process: here's what we are executing next, here's what we need you to do, here's when our next call will be, here's how often we send reporting, here's when we expect to see results come through. All of this is so simple and easy to implement. Execute this and double your retention rate #Agency #marketing

'I've got a challenge unique to my sector - is this a problem?' ?? Not at all. Our team is made up of industry and agency specialists that understand their areas inside and out – if you've got a challenge, we'll know someone who's solved similar before. Though we often use this expertise to run the full agency search process, we're always available to share best in-class examples, give you industry benchmarks, or help exchange ideas with your peers. If you're seeking marketing support within the consumer goods space - book a call with our sector specialist, Sam Johnson below ?? https://lnkd.in/eY7qTvHT #marketingchallenges #consumergoods #consumerdurables #2024strategy #agencysearch #thegonetwork

Imagine a world without agencies. ?? All the services you typically hire out would need to be brought in-house! How many full-time employees do you think it would take to replace your agencies?In our research with Ad Age, we surveyed 257 decision-makers involved in creative and marketing agency services. Here are their guesses—share yours below! #BaseBeautyCreativeAgency #DigitalMarketing #TheEmpathyEffect #AdAge

Looking for impactful email marketing? In today's digital world, crafting emails that stand out and get clicked on is more important than ever. But let's be honest, building effective email campaigns can be a time-consuming hassle. That's where we come in. We don't just create pretty templates (although our designs are undeniably sharp). We take the time to understand your brand, target audience, and marketing goals. Then, we use our expertise to craft emails that resonate and drive results. Here's why Garner Finnemore should be your go-to for email marketing: Experience: We've been perfecting the art of email for years, so you know you're in good hands. Strategic Approach: We go beyond design – we focus on building campaigns that get results. Measurable Success: We track key metrics to ensure your emails are performing at their peak. Ready to ditch the email headaches and boost your ROI? Get in touch today! https://lnkd.in/eUhyWB67 #emailmarketing #design #marketing #digitalmarketing #creative